Osim International
OSIM INTERNATIONAL Pte Ltd | | | | | | |
Table of Contents
Executive Summary …………………………………………………………………………...3 Background 3 About Healthy Lifestyle Products 3 About OSIM 3 Reason for choosing Israel 3 Business Environment 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 4 Economic Factors 5 Political Factors 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Marketing Strategy 8 Mode of Entry 8 The Imperative Political and Financial Considerations 8 Target Market 8 Primary Target Market 8 Secondary Target Market 9 Marketing Positioning 9 Marketing Objectives 9 Marketing Mix 10 Product Strategy 10 Price Strategy 10 Place (Distribution) Strategy 10 Promotion Strategy 10 Business Conclusion 11 Referencing 12
EXECUTIVE SUMMARY
Israel is a small country. All though it encompasses different topographical features, it consists of close to 7.5 million people and out of which, the unemployment rate in 2010 was at 7.3%. The GDP per capita is at $26,000. Its innovation and entrepreneurial spirit led to many International companies developing or creating a regional office. Such companies are Microsoft, Google, Intel and Cisco. This is due to the skill set and leadership qualities that many employees bring to the employment and often a direct derivative of their military service.
Having said this, there are many Israeli companies that created a global name and worth mentioning. For example, Teva which has been successful in the past 20 years that deals with manufacturing and selling generic drugs and to be considered as the “People’s choice”. Clsoe to 50% of Israelis have invested in this company in multiple ways.
BACKGROUND
About OSIM
Mr Ron Sim started his company in 1980, specialized in trading household goods but was forced shut during the 1985 recession. However in 1987, he began to break into health care sector, started a company named Health
Table of Contents
Executive Summary …………………………………………………………………………...3 Background 3 About Healthy Lifestyle Products 3 About OSIM 3 Reason for choosing Israel 3 Business Environment 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 4 Economic Factors 5 Political Factors 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Marketing Strategy 8 Mode of Entry 8 The Imperative Political and Financial Considerations 8 Target Market 8 Primary Target Market 8 Secondary Target Market 9 Marketing Positioning 9 Marketing Objectives 9 Marketing Mix 10 Product Strategy 10 Price Strategy 10 Place (Distribution) Strategy 10 Promotion Strategy 10 Business Conclusion 11 Referencing 12
EXECUTIVE SUMMARY
Israel is a small country. All though it encompasses different topographical features, it consists of close to 7.5 million people and out of which, the unemployment rate in 2010 was at 7.3%. The GDP per capita is at $26,000. Its innovation and entrepreneurial spirit led to many International companies developing or creating a regional office. Such companies are Microsoft, Google, Intel and Cisco. This is due to the skill set and leadership qualities that many employees bring to the employment and often a direct derivative of their military service.
Having said this, there are many Israeli companies that created a global name and worth mentioning. For example, Teva which has been successful in the past 20 years that deals with manufacturing and selling generic drugs and to be considered as the “People’s choice”. Clsoe to 50% of Israelis have invested in this company in multiple ways.
BACKGROUND
About OSIM
Mr Ron Sim started his company in 1980, specialized in trading household goods but was forced shut during the 1985 recession. However in 1987, he began to break into health care sector, started a company named Health