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Marketing Plan Sample

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Marketing Plan Sample
Running head: SNAP ON HEELS STRATEGIES 1

Snap on Heels Strategies
September 11, 2011

Table of Contents
1.0 Executive Summary 3-4
2.0 Situation Analysis 4
2.1 Market Summary4
2.2 SWOT Analysis5-6 2.3 Competition 6-7 2.4 Product 7 2.5 Keys to Success 7-8 2.6 Critical Issues 8
3.0 Marketing Strategy8-9
3.1 Mission 9
3.2 Marketing Objectives10 3.3 Financial Objectives 10 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11-13 3.7 Marketing Mix 13-14 3.8 Marketing Research 14
4.0 Controls 14-16
4.1 Implementation17
4.2 Marketing Organization17 4.3 Contingency Planning 17-18
5.0 Conclusions 18

1.0 Executive Summary
Snap on Heels will carry the most trendies’ shoes available to women for a modern world. Our shoes will be designed to support all women for any event or wearing attire. Our shoes will be designed with a woman’s needs in mind. Snap on Heels will carry a variety of shoe sizes ranging from 4 to 11, assorted styles and colors for any event. Snap on Heels understands that each woman has unique and different needs. Most importantly, we assure comfortableness while satisfying these needs.
Moreover, we believe that every woman should be heard and we intend on making our customer voices heard by offering a customer client-relationship. Upon entrance of our boutique, a sales representative will be available for the pre-purchase to the post-purchase. Snap on Heels are meant to look beautiful, trendy, and inviting. However we will never design a pair of shoes that have all the appealing qualities without considering your safety. Our shoes will be built with an inline support, similar to the popular models of Heelys for easy removal and replacing of heels. Snap on Heels will design shoes in way of support for the feet with comfort in every step. “Many women love their stilettos, but high heels are definitely not made for walking. Now new research


References: 1. London, S. (2011). Attention, Shoe Shoppers!. Health (Time Inc.), 25(7), 45. Retrieved from EBSCOhost. 2. Reuters. (2007, June 27). Nike 's Quarterly Profit Beats Expectations. New York Times. p. 5. Retrieved from EBSCOhost 3. Payne, W. (2007). On Your Feet. Washington Post. Retrieved online http://www.washingtonpost.com/wp-dyn/content/article/2007/05/04/AR2007050401940.html 4. http://www.nyse.com/about/listed/jny.html 5. http://www.apparelandfootwear.org/statistics.asp 6. http://eventlocations.us/search?company=&county%5B%5D=5&city=&state%5B%5D=33&capacity_standing_max=&capacity_seated_max=&price_person_min=10000&price_person_max=20000&site_type%5B%5D=0&search=event_site_search 7. Mahoney, S. (2011). Put Your Feet First. Good Housekeeping, 252(7), 51-55. Retrieved from EBSCOhost. 8. Gelman, L. (2010). Pain-Proof Your Party Pumps. Prevention, 62(12), 16. Retrieved from EBSCOhost. 9. http://www.nyse.com/about/listed/jny.html
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