Global Marketing Strategy

Topics: Saudi Arabia, Abdullah of Saudi Arabia, House of Saud Pages: 13 (4013 words) Published: December 29, 2012
Executive summary2
Saudi Arabia education3
Country outlook4
Demographic of Saudi Arabia4
Population statistics4
Economy of Saudi Arabia5
Key import and export6
Political and legal environment6
Industry outlook7
Growth rate and long term potential.7
Major product lines/types of market8
Major consumer/business segments9
The nature of competition10
Company marketing strategy11
Feasibility of our entry mode12
Strategies for reaching each segment13

Executive summary

The project which we have assigned is the global marketing strategy and task which we have to accomplish is to check and identify a suitable company and a product /service which will enter in the oversees market .The industry which we chose to take it broad is education industry in which we take University of Lahore as our target company which we have decided to take it abroad our target overseas market is the education industry of Saudi Arabia. Why we chose this part of the world is that recently Saudi Arabia has made number of good changes in their education system by giving permission to enter their and start working on different educational programmes. Before any further proceed here is the background and some of the well renowned universities. Saudi Arabia education

The kingdom of Saudi Arabia was established in the year 1932. At that time, education in Arabia was meant only for children belonging to the rich class. But Saudi Arabia education system has greatly developed in the recent years. It aims at providing quality education to one and all. There are a number of schools, colleges, universities and academic institutes in Saudi Arabia, that have been established in the recent times. Around 25,00 schools and 11 universities have been set up in the kingdom. King Saud University is the first university that was set up in the year 1957 at Riyadh. Saudi Arabia education offers courses in the various branches of art and science. Some of the popular colleges and academic institutes of Saudi Arabia include: * Effat College

* Naif Arab Academy for Security Sciences
* Institute of Banking
* The College of Teachers at Al Jouf
* Institute of Public Administration
* Islamic Saudi Academy

Some of the popular universities of Saudi Arabia are:
* King Saudi University
* King Fahd University
* Islamic University
* Umm AL- Qura University
* King Abdul Aziz University
* King Fahd University for Petroleum and Minerals
* Imam University

Country outlook
The Kingdom of Saudi Arabia was founded by Abdul-Aziz bin Saud (known for most of his career as Ibn Saud) in 1932, although the conquests which eventually led to the creation of the Kingdom began in 1902 when he captured Riyadh, the ancestral home of his family, the House of Saud, referred to in Arabic as Al Saud. The Saudi Arabian government has been an absolute monarchy since its inception, and it describes itself as being Islamic. Saudi Arabia enjoys great prestige as the custodian of the birthplace of Islam. The kingdom is sometimes called "The Land of the Two Holy Mosques" in reference to Al-Masjid al-Haram (in Mecca), and Al-Masjid al-Nabawi (in Medina), the two holiest places in Islam. Saudi Arabia has the world's second largest oil reserves which are concentrated largely in the Eastern Province. Oil accounts for more than 95% of exports and 70% of government revenue, although the share of the non-oil economy has been growing recently. This has facilitated the transformation of an underdeveloped desert kingdom into one of the world's wealthiest nations. Vast oil revenues have permitted rapid modernisation, such as the creation of a welfare state. It has also the world's sixth largest natural gas reserves. Demographic of Saudi Arabia

Saudi Arabia's population as of the April 2010 Census was 27,136,977: 18,707,576 Saudi nationals and 8,429,401...
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