Profile- Wills Lifestyle

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INDIAN APPAREL INDUSTRY
Overview
The Indian Apparel Industry is segmented into two sectors:
•Domestic & Export segments

India is very strong in niche segment and short-run fashion garments
READY-MADE GARMENT INDUSTRY
The Domestic RMG industry is highly fragmented with a few players in organized sector. This degree of fragmentation can be attributed to the erstwhile government policies. Small and unorganized local players largely dominate the domestic RMG Market. The domestic market worth Euro 13.64 billion can further be segmented into: –Men’s wear segment

–Women’s wear segment
–Kid’s wear segment

Over the last TEN years, ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. It has been providing the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. These stores have established themselves as preferred shopping destinations in the prime shopping districts across the country. ITC believes in the philosophy of 'Enjoy the Change' - the change that comes through With its brands, ITC aspires to build a dominant presence in the apparel market through a robust portfolio of offerings. Wills Lifestyle, as a fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear & fashion accessories, Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products for men and women and Fiama Di Wills – a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, created by the leading fashion designers of the country. ITC also initiated a foray into the popular segment with its men's wear brand, John Players, in 2002. In 2006, With a distinctive presence across segments at the premium end, ITC has also established John Players as a brand that offers a complete fashion wardrobe to the youth segment. ITC launched a special 'Celebration Series', taking the Fashion Week forward to consumers. In 2007, the Company introduced 'Miss Players'- a fashion brand for the women segment. Wills Lifestyle has been established as a chain of exclusive specialty stores providing the consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. To enhance product availability through expansion of “Wills Lifestyle “chain of exclusive stores in high potential catchment malls. The brand is now available in over 150 locations through ‘exclusive brand outlets’ (EBOs) and ‘shop-in-shops’.

PROFILE- WILLS LIFESTYLE
WILLS LIFESTYLE- ITC went ahead on a drive for mass distance of branded garments while launching a premium Wills store in New Delhi in July 2000, within a very short span of time wills lifestyle spread out very fast nationally. Wills signage is the combination of bright maroon and cherry red with a striking white Wills imprinted on it. Wills Lifestyle has been established as a chain of exclusive specialty stores providing the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. Our stores have established themselves as preferred shopping destinations in the prime shopping districts across the country. At Wills Lifestyle, customers can browse at leisure and shop in a relaxed and pleasing atmosphere. The use of space is refreshing, which is reflected even in the changing rooms. Every store offers an international retailing ambience with the extensive use of glass, steel and granite, reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings. Wills Lifestyle is the title partner of the country’s most premier...
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