SWOT Analysis: Whole Foods
PESTEL ANALYSIS
Political factors
- A government that is based on“A healthier you” strategy
- Reporting of organic prices
- Safety inspections Services
==> Positive impact
Economic factors
- Increase of 3.9% in the third quarter
- Real Personal Consumption expenditures (increase of 3% in the third quarter)
- Temporary Personal Income (increase of 6.1% in the third quarter)
- European Markets : Weak dollar against Euro, increase in the interest rates.
==> Moderate impact
Socio-cultural factors
- Increase a more healthy consciousness spirit.
- Social pressures regarding the environment and animal welfare.
- Trend to cook organic products with Whole Foods market's cooking initiation.
- Greater knowledge of links between …show more content…
- Merchandising : how they place their products
Skills-related
- Niche : educated and wealthy customers who are willing to pay premium products
- Strong ethic : missions and visions, employee skills, training and experience
- The company invests in training and education for their …show more content…
Marketing
One main key decision of the company is to invest on its in-store signage and store events such as taste fairs, classes, and product samplings. Also, they invest on training and education for their workers to make them part of the company's culture and above all, to make them part of the innovation and ideas. The idea is to give a personal attention to the customers and give them the impression to be in a “third place” (after home and office) that is to say to turn shopping into a fun, pleasurable experience.
Its target are people who pay intention to their appearance, well being and a public who is willing to pay products at a premium price.
Then, they decide to promote environmentally sound practices such as all-natural-fiber-packaging, biodiesel fuel for their distribution fleet vehicles and electricity produced by renewable energy.
6. Fair business with its producers
Whole Foods Market decides to pay the small producer a price for their products that more than cover the producer's cost in order to make sure that they keep in working in good condition and maintain its growth, creativity and well being. This aspect is a point that differentiate them from its competitors because they don't only pay attention on their workers and customers but also on their suppliers and producers. This is part of the company's culture and
Political factors
- A government that is based on“A healthier you” strategy
- Reporting of organic prices
- Safety inspections Services
==> Positive impact
Economic factors
- Increase of 3.9% in the third quarter
- Real Personal Consumption expenditures (increase of 3% in the third quarter)
- Temporary Personal Income (increase of 6.1% in the third quarter)
- European Markets : Weak dollar against Euro, increase in the interest rates.
==> Moderate impact
Socio-cultural factors
- Increase a more healthy consciousness spirit.
- Social pressures regarding the environment and animal welfare.
- Trend to cook organic products with Whole Foods market's cooking initiation.
- Greater knowledge of links between …show more content…
- Merchandising : how they place their products
Skills-related
- Niche : educated and wealthy customers who are willing to pay premium products
- Strong ethic : missions and visions, employee skills, training and experience
- The company invests in training and education for their …show more content…
Marketing
One main key decision of the company is to invest on its in-store signage and store events such as taste fairs, classes, and product samplings. Also, they invest on training and education for their workers to make them part of the company's culture and above all, to make them part of the innovation and ideas. The idea is to give a personal attention to the customers and give them the impression to be in a “third place” (after home and office) that is to say to turn shopping into a fun, pleasurable experience.
Its target are people who pay intention to their appearance, well being and a public who is willing to pay products at a premium price.
Then, they decide to promote environmentally sound practices such as all-natural-fiber-packaging, biodiesel fuel for their distribution fleet vehicles and electricity produced by renewable energy.
6. Fair business with its producers
Whole Foods Market decides to pay the small producer a price for their products that more than cover the producer's cost in order to make sure that they keep in working in good condition and maintain its growth, creativity and well being. This aspect is a point that differentiate them from its competitors because they don't only pay attention on their workers and customers but also on their suppliers and producers. This is part of the company's culture and