Whole Foods

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Whole Foods Market in 2010
Core Values and Strategy
Wilmington University
Name: Whitney Newman
Date 1/13/13

Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The strategies they want to improve the growth strategy, store location strategy, product line strategy, pricing, control expenses, and merchandising strategy. This company values keeping all its products natural meaning minimally processed, largely or completely free of artificial ingredients, preservatives, and other non-naturally occurring chemicals, and as near to their whole, natural state as possible.

1. What are the chief elements of the strategy that Whole Foods Market is pursuing? (points 10) * The chief elements of the strategy that Whole Foods is pursing are providing foods labeled natural and organic. Whole Foods executes that by offering the highest quality, least processed, most flavorful naturally preserved and fresh foods available. Also, to establish the company as a market leader of natural and organic super markets by differentiating its offering with the highest quality naturally preserved food to the world market and become international brand in every community. However the company is also determined to establish unique value chain activity by recruiting specialized and knowledgeable workforce to up keep company’s growth and profit margin. The strategy also focuses on sustainable agriculture and serves the...
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