Trader Joe’s vs. Whole foods Market
Whole Foods Market is a foods supermarket which emphasizes "natural and organic products, the largest U.S. natural and organic grocer. Whole Foods placed third on the U.S. Environmental Protection Agency’s list of the "Top 25 Green Power Partners.
4 Ps of marketing :
Product : Whole Foods Market only sells products that meet its self-created quality standards for being "natural", which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, preservatives, and many others as listed on their online "Unacceptable Food Ingredients" list. Whole Foods Market's expansion has increased the need for products and processing plants.
Promotion: Whole Foods is way more intense and over-the-top about promoting a healthy life-style. Whole Foods Market has announced that it does not intend to sell meat or milk from cloned animals or their offspring, even though the U.S. Food and Drug Administration (FDA) has ruled them safe to eat. The company also sells many USDA-certified organic foods and products that aim to be environmentally friendly and ecologically responsible. Stores do not carry foie gras or eggs from hens confined to battery cages due to animal cruelty concerns, as a result of successful advocacy by animal welfare groups. Foods Market website details the company's criteria for selling food, dietary supplements, and personal care products. Whole Foods says that the company is committed to buying from local producers that meet its quality standards while also increasingly focusing more of their purchasing on producer- and manufacture-direct programs.[ Whole Foods Market purchases products for retail sale from local, regional, and international wholesale suppliers and vendors Whole Foods Market eliminated the use of disposable plastic grocery bags company-wide. Customers can now choose between paper bags made from 100% recycled paper or from a selection of reusable bags. The company also began offering "Better Bags", a large and colorful grocery bag made primarily from recycled bottles. The move from the traditional paper/plastic system to environmentally friendly and reusable bags has been packaged as an initiative the company calls "BYOB – Bring Your Own Bag".The campaign is aimed at reducing pollution by eliminating plastic bags and reducing waste by encouraging bag reuse with "bag refunds" of 5–10 cents, depending on the store.
According to Whole Foods Natural Meat Quality Standards and Animal Compassionate Standards, pulling feathers from live ducks, bill trimming, bill heat treatment, toe punching, slitting the webs of the feet, and toe removal are all prohibited in the raising of ducks for Whole Foods Market. Any ducks treated in this manner, treated with antibiotics or antimicrobials, cloned, genetically modified, or not allowed medical treatment when necessary are to be removed from Whole Foods Market stock. Whole Foods announced in June 2006 that it would stop selling live lobsters and crabs
• Whole Foods allows (if not encourages) people to drink as they shop, offering a full service bar and pint holders in shopping carts. Nothing like getting my swerve on with a shopping cart. • Their hot food bar is incredible, making Whole Foods one of my go-to staples for lunch options. • Their food is consistently fresh, and the produce is pretty banging’ • People are apparently better-looking at Whole Foods.
• Whole Foods has a ton of exotic foods, which makes it a solid place to shop for those who are trying out super complicated recipes. Pricing:
Whole Foods to be grossly over-priced at times. Whole Foods also, on the whole, seems over-priced and unnecessary for my particular lifestyle or tastes. Free food for millionaires. The price must be high enough to cover costs and make a profit but low enough to attract customers. There are a number of possible pricing strategies....
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