Billabong Case Study

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  • Topic: Australia, Surfing, Retailing
  • Pages : 2 (320 words )
  • Download(s) : 167
  • Published : August 27, 2012
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Billabong International Ltd. markets apparel and accessories designed for surfing, skateboarding, and snowboarding. The company offers more than 2,200 products, including Board shorts; t-shirts; swimwear; shorts, pants, and jeans; fleece tops; "jumpers" or pullover sweaters; jackets; backpacks; sports eyewear; and many other products, primarily for young men and women. Billabong products are sold through licensees or directly from the company and are available in extreme sports shops in over 60 countries worldwide. In the United States, Billabong is among the top three brands of surfing apparel and in its home country of Australia Billabong is the leading brand.

Billabong International is a clothing company traded on the Australian Securities Exchange since 11 August 2000. Billabong was founded in 1973 by Gordon and Rena Merchant.

In 2000, the company was listed and had sales of $225 million, growing to $1.7 billion in 2011.[5] Profits of $249 million were achieved in 2007.[5] For the six months to December 31, 2011 Billabong had a 71% drop in net profit to A$16.097 million.[3]

The company has approximately 6000 staff worldwide and its shares are publicly listed on the Australian Securities Exchange.

Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 11,000 doors worldwide. Products are distributed through specialised boardsports retailers and through the Company's own branded retail outlets.

The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil.

The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events. Revenue last financial year was 1.79 billion.

Net income was 126.2 million

No. of employees more than 6000 (2011)

Tpg has offered 713.4 million dollars to take over billabong...
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