Product Visibility and Packaging

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TERM PAPER

ON

“PRODUCT VISIBILITY”

Submitted in partial fulfillment for the award of

Degree of
Master of Business Administration
(2010-2012)

Department of Management Studies
Jai Narain Vyas University, Jodhpur

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Under the supervision of: Submitted by:

Dr. Meeta Nihalani PreetiVarghese

Dept. of Management Studies MBA 1st Semester

ACKNOWLEDGEMENT

With immense pleasure I would like to extend my sincere gratitude to my supervisor Dr. (Mrs.) Meeeta Nihalani for her constant guidance and support throughout this project..

I would also like to express my indebtedness and convey my sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project including all the respondents who invested their valuable time in my study and my family and friends for their valuable suggestions and cooperation.

Preeti Varghese

MBA 1st Semester

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DEPARTMENT OF MANAGEMENT STUDIES
JAI NARAIN VYAS UNIVERSITY
JODHPUR

CERTIFICATE

This is to certify that the term paper on
“PRODUCT VISIBILITY”
has been prepared by Ms. Preeti Varghese in the partial fulfillment of the requirements for the award of degree M.B.A. This term paper has been prepared under my guidance and supervision and is approved for submission. The student has sincerely completed the Term Paper in our institute.

Date: Dr. (Mrs.) Meeta Nihalani Place: Jodhpur Head Of The Department Department of Management Studies Jai Narain Vyas University, Jodhpur

CHAPTER SCHEME

1. Introduction
• Abstract
• Aim

2. Overview Related To Product Visibiliy
• Prelude
• Importance of Packaging
• Functional Requirements

3. Research methodology
• Primary Data
• Secondary Data

4. Objectives
• Objectives of the study
• Hypothesis and Assumptions

5. Data Analysis and Findings
• Questionnaire

6. Product Specifications
• Parle
• Sim Cards

7. Conclusion

8. References

9. Bibliography

‘To succeed in business it is necessary to make others see things as you want themto see.’

-John H. Patterson

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Becoming visible is something every small business strives to do. Visibility is the principal idea behind brand advertising and promotion.

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INTRODUCTION
Abstract
Product visibility is a function of persistence, precision and repetition - Your message needs to be heard repeatedly to rise above the background noise of daily business. Whether you're planning a product launch, rollout or reintroduction, The Product Visibility Package provides a full spectrum of awareness and lead-generation services. The combination of advertising and independent analyst content gives a well balanced perspective on your products features and benefits. The Product Visibility Package gets your product's story before a focused, receptive audience of qualified users and buyers. It has been tailored to generate visibility, impact and leads for a sustained period of time. In todays competitive environment the role of packaging has changed due to the change in consumers’ lifestyle. Firms’ interest in packaging as a marketing tool for sales promotion is growing increasingly. Package becomes an ultimate selling proposition stimulating impulsive buying behavior, increasing market share and reducing promotional costs....
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