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32154069 Advertisement Impact On Consumer Preference Towards Soft Drinks

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32154069 Advertisement Impact On Consumer Preference Towards Soft Drinks
To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks
( In Jalandhar City )

Submitted to Lovely Professional University
In partial fulfilment of the requirements for the award of degree of
MASTER OF BUSINESS ADMINISTRATION

Submitted By Supervisor Group 22 Manish Rajput Lecturer LSM Name Roll No Regd. No Mr. Brajdeep 40 10805062 Mr. Sayeem Rafiq 42 10807184 Mr.Manveer 45 10804985

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA
(2010)

DECLARATION

We, "Brajdeep, Sayeem and Manveer”, hereby declare that the work presented herein is genuine work done originally by us and has not been published or submitted elsewhere for the requirement of a degree programme. Any literature, data or works done by others and cited within this dissertation has been given due acknowledgement and listed in the reference section.

Brajdeep (10805062) Sayeem Rafiq (10807184)

_______________________ _______________________

Manveer (10804985)
_______________________

Date: 03/4/2010

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City carried out by Mr.Brajdeep Singh S/O Shri Jagdev Singh has been accomplished under my guidance & supervision as a duly registered MBA student of the Lovely Professional University, Phagwara. This project is being submitted by him/her in the partial fulfillment of the requirements for the award of the Master of Business Administration from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the award of the degree of Master of Business Administration.

Mr. Manish Rajput
Date: 03/05/2010

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City

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