Parle Case Study

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PROJECT REPORT
AT

PARLE PRODUCT PVT. LTD, BANGALORE

A Project Report submitted in partial fulfillment of the requirements For the award of the degree of

MASTER OF BUSINESS ADMINSTRATION
(Industry Integrated)

TO

[pic]

MADURAI KAMRAJ UNIVERSITY, MADURAI
BY
RAJNESH KUMAR
Reg No. A8751221

Under the guidance of
Prof. DR. Y. POORNIMA

[pic]

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES
NEW BEL ROAD, BANGALORE

JUNE 2008

Certificate

This is to certify that the project report at

PARLE PRODUCT PVT. LTD.BANGALORE

Submitted in partial fulfillment of the requirement for the award of The degree of

MASTER OF BUSINESS ADMINISTRATION
(Industry Integrated)

TO
[pic]

MADURAI KAMRAJ UNIVERSITY, MADURAI
Is a record of bonafide Training carried out by

RAJNESH KUMAR

Under my supervision and guidance and that no part of this report has Been submitted for any other degree /diploma /
Fellowship or similar titles or prizes.

FACULTY GUIDE

Signature:

Name:

Qualification:Signature & seal of the learning center

STUDENT’S DECLARATION

I hereby declare that the project report conducted at

PARLE PRODUCT PVT. LTD.BANGALORE

Under the guidance of
Prof Dr.Y.Poornima

Submitted in partial of the requirements for the
Degree of

MASTER OF BUSINESS ADMINISTRATION
(Industry Integrated)

TO
[pic]

MADURAI KAMRAJ UNIVERSITY, MADURAI

Is my original and the same has not been submitted for the
Award of any other Degree /diploma/fellowship or other similar titles Or prizes.

Place: RAJNESH KUMAR
Date: Reg. No: A8751221

ACKNOWLEDGEMENTS

I extend my special gratitude to our beloved Director Dr. pattabhiram and Dean Dr.RajaRam, project Guide Prof Dr.Y.Poornima and NIAM Training Officer Mrs.Leela.G for inspiring me to take up this project. I wish to acknowledge my sincere gratitude and indebtedness to my project guide prof Dr.Y.Poornima of Ramaiah institute of management studies, Bangalore for her valuable Guidance, and constructive suggestion in the preparation of project report.

I extend my gratitude to PARLE PRODUCT PVT. LTD, BANGALORE and the Manager Mr. Balchandran Rai and all my colleagues, friends for their encouragement, support, guidance and assistance for Undergoing industrial training and for preparing the project report.

CONTENTS
|CHAPTER NUMBER | CHAPTERS |PAGE NUMBER | | |INTRODUCTION | | | | | | |1.1 |General Introduction | | | |Industry profile | | |1.2 |Origin and development of the Industry | | |A |Growth and present status of the industry. | | |B |Future of the industry | | |C | | | | | | | | | PROFILE OF THE ORGANIZATION | | |2.1 |...
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