1. Introduction of the Topic/Study:
1.1 Title of the Study:
“The major Problems and limitations of E-marketing in Bangladesh”
1.2 Rationale of the Study:
I want to do this research as a part of my course curriculum of Research Methodology. I am doing major in marketing. So that is why I have selected this topic which has a good relation with my major. I strongly believe that the research will help me a lot for understanding the term E-marketing as well as how can I use the term in real life as a strong marketing tool. If I do the research, it may help the Faculty of Business Administration especially for marketing department. The research will be more effective for the student to understand what is the core opportunity as well as what is the problems and limitation of E-marketing in Bangladesh.
1.3 Statement of the Problems:
➢ Why Bangladeshi people do not so much concern towards e-marketing?
➢ How can use internet as a marketing tool?
➢ What type of internet consumer behavior should be applied?
➢ What are the best ways to do SEO (Search Engine Optimization) for the ranking the website?
➢ What is the role of government for e-marketing and what should be?
➢ How to conscious the people about e-marketing?
➢ What type of security system should be concerned to be safe from hacker for doing e-marketing?
➢ What should be the effective employee selection process for e-marketing?
1.4 Objectives of the Study:
The primary objective of the study is to identify the main problems and limitations of E-marketing in Bangladesh.
ii. Specific Objectives:
➢ Classify the major obstruction for using E-marketing in business.
➢ Identify the suitable tools and technique for E-marketing.
➢ Describing the ways for influencing the people to use E-marketing strategy.
➢ Finding the tricks which will help the business for competing worldwide.
➢ Making the people understand about the advantage of using E-marketing for better marketing.
➢ To present an overview and brief introduction of e-marketing.
1.5 Scope of the study:
❖ Area is limited to only Bangladesh because of time constrain.
❖ Do not have enough time to visit all over the country for understanding overall situations.
❖ Within a semester it is not possible to complete such a research.
❖ Doing survey will be very expensive as I am a student.
❖ The research will inspire the people for adopting E-marketing term in their business.
❖ The research can contribute to develop marketing sector especially on e-marketing.
❖ It will show the opportunities, advantage as well as limitation of e-marketing what may help people to get proper view of it.
❖ The research will provide strong support to the government for making more scope of e-marketing in Bangladesh.
Variables have an impact on the study. There are two variables that are connected to research
Works. These are dependent variables and independent variables.
Dependent variables of this study:
✓ Number of internet user.
✓ Strategies for doing E-business.
✓ Applying internet opportunities for different business.
✓ E-marketing techniques to attract the customers.
Independent variables of this study:
✓ Consumer own preference and decisions.
✓ Rules and regulations of the Government
✓ Satisfaction stage of Customer.
1.6 Limitation of the Study:
From the intention to make the project report realistic and properly accepted this paper has been conducted. However, many problems appeared in the way of conducting the study. During the study it was not possible to visit the whole area covered by the bank although the financial statements and other information regarding the study have been considered. The study considers following limitations:
a) The major...
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