Pizza Hut Promotional Strategies

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  • Topic: Pizza Hut, Pizza, Calzone
  • Pages : 8 (1728 words )
  • Download(s) : 840
  • Published : October 14, 2009
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PROFILE

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country

PIZZA HUT STORY

➢ 1958: The legacy of Pizza Hut began, when two college-aged brothers from Whichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their mother.

➢ 1959: Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka, Kansas.

➢ 1968: International market entered with opening of Pizza Hut restaurant in Canada.

➢ 1969:Red roof adopted for restaurants.

➢ 1972:Pizza Hut, Inc. listed on New York Stock Exchange under the symbol PIZ.

➢ 1977:Pizza Hut, Inc. stockholders overwhelmingly approve merger with PepsiCo, Inc. for an undisclosed sum.

➢ 1986:Delivery service, as a new concept, is initiated

➢ 1996:Pizza hut comes to India with a dine in restaurant Banglore that has special vegetarian pizzas.

➢ 1997:Pizza hut opens a dine-in restaurant in Delhi.

➢ 2007 Pizza hut brought out our Thick n Thin Pizza and began to re-franchise our dine-in restaurants.

LOCATION IN INDIA

| | | | |[pic] | |[pic] |

SWOT ANALYSIS

• Strngths:
✓ Good Quality Food (Hygiene)
✓ Brand Name
✓ Food worth its Price
✓ Good Service

• Weaknesses:
➢ Parking Facilities
➢ Advertisings are very less
➢ Fewer Outlets
➢ No Social Welfare
• Opportunities:
✓ More outlets should be open.
✓ Sitting Area should be broader.
✓ Environment should be more attractive.
✓ Attractive offers should be introduced.

• Threats:
✓ Competitors like US Pizza, Dominos, etc.
✓ Instant Fast Food Packets.
✓ Housewives are interested in making Pizzas & other Fast Food at home.

PIZZA HUT PRICING

|[pic] |[pic] | |265.00 | | | |Onion & capsicum | | | | | |  |

|[pic] |[pic] | |315.00 | | | |Mushroom, onion, tomato & capsicum | | | | | |  |

|[pic] |[pic] | |350.00 | | | |Mushroom, capsicum, onion, baby corn, tomato & olives | | |...
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