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Pizza Hut Marketing Strategy

Topics: Pizza Hut, Pizza, Marketing Pages: 25 (7182 words) Published: August 9, 2010
DARSHAK SHAH

B/101, VIMAL VIHLA,

GOGRAS WADI, DOMBIVALI – EAST,

421201

CONTACT NO9821157887

REGISTRATION NOWRO 0337411

IT CENTERDOMBIVALI ITDC OF THANE BRANCH OF WIRC OF ICAI

BRANCH CODE WI020

BRANCH NODOM – 06/10-40

PROJECT NAMEPIZZA HUT

DATE___________________________

SIGNATURE___________________________

PIZZA HUT

INDEX

|SR NO |CONTENTS |PG. NO | |1 |Executive summary |4 | |2 |Introduction & History |5 | |3 |PEST analysis |7 | |4 |SWOT analysis |8 | |5 |Pizza hut in india |10 | |6 |Marketing strategy |11 | |7 |Comparative strategy |12 | |8 |Consumer pull factors |14 | |9 |4 p’s |15 | |10 |Survye and analysis |18 | |11 |Conclusion |33 | |12 |Bibliography |34 |

EXECUTIVE SUMMARY

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future.

Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries.

INTRODUCTION & HISTORY OF PIZZA HUT
About Pizza, Some will tell you Italy. That's wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so 'Pizza Hut' was born! Fifteen years later, we opened the first UK restaurant and since then we've become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! • 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. • 1972 1000 restaurants are open throughout the USA.

• 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. • 1977 PepsiCo bought Pizza Hut.
• 1980 Pan Pizza was introduced.
• 1982 The UK joint venture started between PepsiCo...
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