Pizza Hut Marketing Strategy

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• Strategy of Pizza Hut Essay

  ...Pizza hut - Presentation Transcript 1. Pizza Hut o By Anupam Kumar o 06BS0550 2. Background o Pizza Hut is the largest pizza restaurant company in the world based in Addison, Texas, USA specializing in American-style pizza o It has 34,000 outlets in 100 countries o Employing more than 300,000 people 3. History o Our story began with one small restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration, and opened the first Pizza Hut in Wichita, Kansas, USA. o Borrowing $600 from their mother, they purchased some second-hand equipment. o When they were setting up, they only had room for 25 seats - and the restaurant sign only had space for nine letters. They wanted 'Pizza' in the name, which left space for just 3 more letters. Because the building looked like a hut, Pizza Hut was born. 4. Transformation Phase o Family ties o 1977 Pizza Hut was acquired by one of the true giants of international business: PepsiCo, Inc. o Pizza Hut shared its leadership position with such fine products as Pepsi-Cola ® brand soft drinks and Frito-Lay ® brand snack foods. o October 1997, PepsiCo spun off the restaurant businesses (Pizza Hut, KFC and...

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• Essay on Pizza Hut Promotional Strategies

  ...PROFILE Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country PIZZA HUT STORY ➢ 1958: The legacy of Pizza Hut began, when two college-aged brothers from Whichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their mother. ➢ 1959: Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka, Kansas. ➢ 1968: International market entered with opening of Pizza Hut restaurant in Canada. ➢ 1969:Red roof adopted for restaurants. ➢ 1972:Pizza Hut, Inc. listed on New York Stock Exchange under the symbol PIZ. ➢ 1977:Pizza Hut, Inc. stockholders overwhelmingly approve merger with PepsiCo, Inc....

  1728  Words | 8  Pages

• Pizza Hut Marketing Brief Essay

  ...Marketing Brief of Pizza Hut 1.) The Company Brief History of the Company Pizza Hut® is the family pizza place. As a matter of fact, we are rooted in family—literally. Two brothers, mom, and $600 turned into the recipe for the world's largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached the two college-age brothers in Kansas. The concept was relatively new at the time, and the brothers quickly saw the potential of this new enterprise. Borrowing $600 from their mother, they purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and most successful pizza restaurant in the world. How far Pizza Hut came to be Pizza Hut franchisees exemplify the entrepreneurial spirit, which launched our system back in 1958. Through interest and initiative, the Pizza Hut system was able to develop new territories in the United States and overseas. Today, franchisees and joint-venture partnerships account for more than half of the Pizza Hut system's total units. Our development on the international front is a good indication...

  5479  Words | 16  Pages

• Essay on Marketing Pizza Hut in Nigeria

  ... International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed Khalifa Table of Contents Executive Summary.......................................................................................................3 1.0 History……………………………………………………………………………..4 1.1 Background Overview……………………………………………………..4 1.2 Purpose…………………………………………………………………….4 2.0 Country Overview……………………………………….…………………..…….5 2.1 Political Analysis…………………………………………………………..5 2.2 Legal Analysis……………………………………………………………..6 2.3 Economic Analysis…………………………………………………….6,7,8 2.4 Technological Analysis……………………………………………………9 3.0 Market Audit………………………………………………………………………9 3.1 Market……………………………………………………………………10 3.2 Market Size………………………………………………………………11 3.3 Competitors……………………………………………………………...12 3.4 Pricing………………………………………………………………..13,14 4.0 Marketing Plan…………………………………………………………………...15 4.1 Product Adaptation………………………………………………………16 4.2 Promotion………………………………………………………………..17 4.3...

  4591  Words | 22  Pages

• Essay about Pizza Hut Strategies

  ... History When it comes in tossing around pizza no one can beat Pizza Hut the world’s largest and successful Pizza chain with over 12,689 restaurants in 88 countries around the globe. Thanks to a bright suggestion of a friend, $ 600 starting money from a mother and two enterprising brothers. The current world’s largest and most successful pizza restaurant, PIZZA HUT was made. The two brothers named Dan and Frank Carney are of the pioneers of the now well-known pizza restaurant. They began in 1958 and borrowed their initial investment worth $ 600 to their mother and materialize the suggestion of a friend to have a pizza parlor. They opened up the first Pizza hut in Wichita, Kansas U.S.A the business started to grow and profitable even in other countries and also in the Philippines. Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta,buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc. (the world's largest restaurant company) with approximately 34,000 restaurants, delivery/carry-out locations, and kiosks in 100 countries. Philippine Pizza Inc., the franchise owner and operator of Pizza...

  3193  Words | 10  Pages

• Pizza Hut Mkarekting Strategy Essay

  ...Pizza Hut: A Beginning The journey began in 1958, when two college students and brothers from Wichita, USA, Frank and Dan Carney, opened the first Pizza Hut restaurant at their hometown on June 15, 1958. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in Wichita. The result of their entrepreneurial efforts was the first Pizza Hut restaurant, and the foundation for what would become the largest and most successful pizza restaurant company in the world. Many people ask how Pizza hut got its name. When Carneys were setting up their first restaurant, the building had sign with room for just nine characters. They wanted to use “pizza” in the name, which left room for a word with only three letters. A family member suggested the building looked like a hut –and Pizza Hut was born. Pizza Hut: Today Pizza Hut is not only the acknowledged leader of pizza industry worldwide, but it is also the world’s largest pizza chain, with over 12,000 restaurants across 100 countries, employing more than 300,000 people, serving 1.7 million pizzas everyday to more than seven million customers....

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• Marketing Strategy by Pizza Hut Essay

  ...INTRODUCTION Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy: “Think Global, Act Local” Pizza Hut has tried to target each and every diverse population segment either on the basis of age (kids, teenage, office goers, senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations, parties, festivals).As a part of the marketing strategy, Pizza Hut follows total market strategy along with international market strategy coupled with early entry strategy. (Pizza Hut, 2012) REVIEW OF LITERATURE MARKETING...

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• Essay about Pizza Hut

  ...During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. Every organization has objectives, in order to achieve these objectives different corporate strategies are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. This report attempts to analyze...

  4230  Words | 13  Pages