Cim Level 6 - Marketing Plannimg Process.Doc

PROFESSIONAL DIPLOMA IN MARKETING –LEVEL6

THE MARKETING PLANNING PROCESS

MARKETING PLANNING AND CHANGING MARKET DEMAND

MEMBERSHIP NUMBER : 12932235

SUBMISSION DATE : 5TH MARCH 2010

TASK ONE : RATIONALE AND MARKET PLAN.

NUMBER OF WORDS : 3254

NUMBER OF APPENDICES: 4

TASK ONE: RATIONALE AND MARKETING PLAN FOR ROYAL FOOD LPPU

TABLE OF CONTENTS page

1. Rationale for a short term marketing plan 3

2. Marketing plan 5

1. Executive summary 5

2. Introduction 5

1. Mission statement 6

2. Corporate objectives 6

3. Marketing Audit 6

3.1. Products 6

3.2. Market analysis 7

3.3. Demographics 7

4. Business competition 8

4. Marketing strategies 8

1. Goal 8

2. Objectives 9

3. Target markets 9

4. Competitive advantage &positioning 9

5. Marketing mix strategies 10

5. Implementation