Mgd Marketing Plan

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Miller Genuine Draft
Marketing Plan

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Submitted by:
Michael WittTeacher: Leslie Smith
Dave ArmstrongDate: November 24th 2011
Zac Fryia
Ben Hadley
Dan Burns

| | |Table of Contents | |Section |Page Number | | | |1.A Executive Summary |3 | |1.B Positioning Statement |4 | |1.B1 Competition Background |4 | |2. Marketing Objective |5 | |3. Marketing Strategies |5 | |Target Market outline | | |Marketing mix | | |Budget | | |3.A1 Marketing Executions |6 | |demographics |6 | |Geo-graphics |6 | |Psychographics |6 | |4. Canadian Census chart |7 | |4.A Distribution of the Population Chart |7 | |4.B Canadian Population Chart |8 | |5. Product |8 | |5.A SWOT Analysis |9 | |5.B PEST Analysis |10 | |6. Price | 11 | |6.A Place |11 | |7. Marketing Communications |12 | |7.A Marketing Communications objectives |12 | |7.B Marketing Communications Strategies |12 | |8. Event Marketing and Sales Promotion |13 | |8.A Action Plan |13 | |8.B Evaluation and Control |14 | |9. Work Cited |15 |

1.A
|Executive Summary |

This report presents the 2011-2012 Marketing Plan for Miller Genuine Draft (MGD), an established beer made...
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