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Kerja Bel

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Kerja Bel
MKT 243
INDIVIDUAL ASSIGNMENT
DOMINO’S PIZZA
“CORPORATE SOCIAL RESPONSIBILITY”

NAME : MUHAMAD SHAZUWAN HAFIZ B MOHD RAMDANI
MATRIX NO.: 2011201712

PREPARED FOR : MISS HAYATI

INTRODUCTION
Domino's Pizza started with just one store called "DomiNick's" bought by brothers Tom and James Monaghan for $500 in 1960. James traded his half of the business to Tom in 1965, and as sole owner Tom renamed the business Domino's Pizza Inc. In 1978 the 200th Domino's store opened, and things really began to cook.

By 1983 there were 1,000 Domino's stores, and in the same year Domino's opened its first international store in Winnipeg, Canada, followed by its first store on the Australasian continent in Queensland, Australia in the same year. By 1989 Domino's ha d 5,000 stores in operation, making it the fastest-growing pizza company in the world, with stores in the UK, Japan, and South America.

In Malaysia, Domino's Pizza was officially launched by Tom Monaghan, founder of Domino's Pizza Inc, in September 1997.

As at February 2013, there are 103 stores operating all over Malaysia, with 61 in the Klang Valley, 12 stores in Johor, 8 in Perak, 8 in Pulau Pinang, 6 in Negeri Sembilan, 4 in Kedah, 3 in Melaka and 1 in Perlis.

With the healthy growth in Malaysia, Domino's extended its presence to neighboring Singapore in 2009. There are currently 13 outlets operating in Singapore and growing aggressively

Corporate Social Responsibility
DOMINO’S ACTIVELY PURSUES COMMUNITY PROJECTS
Domino’s believes in giving back to the community through its various Corporate Social Responsibility (CSR) programmes. It is as important to grow the business, as it is crucial to give back to the community in which our stores are located.
Apart from participating in numerous charity events throughout the year in conjunction with Malaysian festivities, Domino’s also embraces children's education rendering assistance to schools and schoolchildren alike. Our passion for

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