Economics

Topics: Household income in the United States, Pizza delivery, Marketing Pages: 4 (1017 words) Published: April 22, 2013
STRAYER UNIVERSITY|
“MAKING DECISIONS BASED ON DEMAND AND FORECASTING”|
DOMINOS PIZZA|
|
Althea Layne|
[Pick the date]|
Professor DR. Elkanah Faux
ECO 550 Managerial Economics & Globalization
October 27th. 2012

Domino’s pizza is considering entering the market-place in your community. Conduct research about the demographics of your community, for example the population size and average income per house-hold, and other independent variables, such as price of pizza and price of soda, for this assignment. By conducting a demand analysis and forecast for pizza, you will be able to make a decision whether Domino’s should establish a presence in your community. |

The demographics of my community very variable with the mean income of $69,160, average household size of 4 and with 2 out of every 5 residents are homeowners. The population of Randallstown for year 2010 32,430, median age 40.2 years. Black alone ----25,943 (80.0%)

White alone----4,160 (12.8%)
Hispanic----------877 (2.7%)
Asian --------------651 (2.0%)
American Indian-65 (0.2%)
Other race ------ 79 (0.2%)
Domino’s pizza showed strong financial performance during 2011 which has given the company a significant amount of flexibility and freedom given the increase in revenues, earnings power, strategies for the future and continued growth. However, Domino’s has to decrease customer churn, drive up same- store sales and continually reinforce and strengthen their brand, capitalize on sociocultural shifts occurring in United States, centrally redefine its in store dining strategies, relative to growing online sales. Lesser competitors have higher in store and same store sales than Domino’s and also have a broader mix of lunch and...
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