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The University of Winchester

LoNGSTEEPLE and SWOT analysis of Domino’s Pizza
Business Functions in Context
Mitchel Lowe

The University of Winchester

LoNGSTEEPLE and SWOT analysis of Domino’s Pizza
Business Functions in Context
Mitchel Lowe

Table of Contents
Abstract;1
Introduction:3
Background on Domino’s Pizza:3
Background Of the Fast Food Restaurant Industry and Current Climate:3
LoNGSTEEPLE Analysis:3
Analysis of Domino’s Pizza using LoNGSTEEPLE:4
SWOT Analysis:4
Analysis of Domino’s Pizza using LoNGSTEEPLE:5
Conclusion & Recommendations:5
References:5
Appendices:5

Abstract;
This report will discuss the PLC Domino’s Pizza and analyse the businesses operations and how they have changed over time with some brief description of the company’s history in order to establish the culture and recognise the growth of the company. When analysing the organisation of Domino’s Pizza this report will analyse the LoNGSTEEPLE of the business in order to analyses the environment in which the business operates within. SWOT analysis will also be present in this paper so that the internal strategy of the business can be analysed and to understand the resulting consequences whether of such action. SWOT analysis will also help an understanding of the competitive nature of the external environment within the Pizza and Fast Food industry. With the joint use of Both LoNGSTEEPLE and SWOT analyse and the use of statistical data will be explored to understand trends and predict, or explain any threats and opportunities there are for the business in its current environment and operations. The point of this report was to identify the key issues, strengths and opportunities for this organisation and discuss your evaluation. The main issues discovered have been on an ethical front both for selling to low income based socio-economic groups and in the UK both political challenges from Labour Members of Parliament MPs – Don’t talk present tense its past not this report will this report has…. -Backgorund of the company

-LoNGSTEEPLE

Abstract;
This report will discuss the PLC Domino’s Pizza and analyse the businesses operations and how they have changed over time with some brief description of the company’s history in order to establish the culture and recognise the growth of the company. When analysing the organisation of Domino’s Pizza this report will analyse the LoNGSTEEPLE of the business in order to analyses the environment in which the business operates within. SWOT analysis will also be present in this paper so that the internal strategy of the business can be analysed and to understand the resulting consequences whether of such action. SWOT analysis will also help an understanding of the competitive nature of the external environment within the Pizza and Fast Food industry. With the joint use of Both LoNGSTEEPLE and SWOT analyse and the use of statistical data will be explored to understand trends and predict, or explain any threats and opportunities there are for the business in its current environment and operations. The point of this report was to identify the key issues, strengths and opportunities for this organisation and discuss your evaluation. The main issues discovered have been on an ethical front both for selling to low income based socio-economic groups and in the UK both political challenges from Labour Members of Parliament MPs – Don’t talk present tense its past not this report will this report has…. -Backgorund of the company

-LoNGSTEEPLE

Analysing its external environment, LoNGSTEEP
its internal analysis through SWOT,
identify the key issues, strengths and opportunities for this organisation and discuss your evaluation.

Where appropriate, your evaluation will draw on historical, appropriate and referenced events that support your argument of any trends in the...
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