Panera Bread Essay
Panera Bread
Panera Bread began back in 1981. It started out as a small sandwich shop known as Saint Louis Bread. Panera Bread market expansion has growth almost double within only four years range from 1027 in 2006 to almost 2000 location in 2010. Case examined company SWOT analysis, keys successful factors and the generic competitive strategy. Company’s vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and up scales quick-service menu selection. Panera Bread was widely recognized as the nationwide leader in specialty bread segment and rated highest in customer loyalty among other well-known quick-casual restaurant. In order to achieve its great success against countless competitors, the company had to implement many …show more content…
These strategies are including their ability to identifying the opportunities and threats, analyzing the target market, determining position in the market, adapting social trend, deciding on a growth strategy and figuring out the marketing mix.
SWOT analysis of Panera Bread revealed number of strengths and some weaknesses for Panera about their overall attractiveness of company current situation. Some strength were around having an attractive and appealing menu, with item that getting customers’ attention. One of the items of course is the artisan bread, the signature product. Panera’s strength is that their core competence surround around bread baking, which is what they are known for. Other strength is a good brand name, high customer satisfactions studies, and success in catering and good franchisees. The company’s financial strength allows them to grow without taking on too much debt.
One of Panera competitive strengths is
Panera Bread began back in 1981. It started out as a small sandwich shop known as Saint Louis Bread. Panera Bread market expansion has growth almost double within only four years range from 1027 in 2006 to almost 2000 location in 2010. Case examined company SWOT analysis, keys successful factors and the generic competitive strategy. Company’s vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and up scales quick-service menu selection. Panera Bread was widely recognized as the nationwide leader in specialty bread segment and rated highest in customer loyalty among other well-known quick-casual restaurant. In order to achieve its great success against countless competitors, the company had to implement many …show more content…
These strategies are including their ability to identifying the opportunities and threats, analyzing the target market, determining position in the market, adapting social trend, deciding on a growth strategy and figuring out the marketing mix.
SWOT analysis of Panera Bread revealed number of strengths and some weaknesses for Panera about their overall attractiveness of company current situation. Some strength were around having an attractive and appealing menu, with item that getting customers’ attention. One of the items of course is the artisan bread, the signature product. Panera’s strength is that their core competence surround around bread baking, which is what they are known for. Other strength is a good brand name, high customer satisfactions studies, and success in catering and good franchisees. The company’s financial strength allows them to grow without taking on too much debt.
One of Panera competitive strengths is