How Pizza Has Evolved

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  • Topic: Pizza, Pizza Hut, Chicago-style pizza
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  • Published : April 4, 2013
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Brett Slobodzian
BA 481
Professor Johnston
2/6/12
Pizza & How It Has Evolved
As of late, pizza throughout the United States is consumed on a daily basis. Each year, the pizza market is a $30 billion industry. However, during the early years of our country pizza could only be found in high Italian populated neighborhoods located in big cities like Chicago, New York City, and Philadelphia. Due to the increase in popularity and marketing strategies to compliment it, pizza went from peasant food in the 1700s to what it has become today.

Marketing for pizza was born in 1993 by a pizzeria named Patsy’s. Patsy had the idea of having someone walk down the street eating a slice of their pizza to expose their product. It was genius because as a country our culture is very big on convenience and consistency. Since then marketing for pizza never looked back. Slices at the time were not considered normal but slowly changed peoples attitude about the whole idea. Since then marketing for pizza never looked back. Still the pizza market was small and not extremely profitable. It didn’t really take off until WWI when some troops returned home and expressed in the paper how handy and delicious it was over in Italy. This was great publicity because if the troops, who were stationed in Italy, say it is good it must have some truth in it. In our culture it is socially acceptable to be creative and an individual. So a couple troops created the deep dish pizza which was invented at a place called Pizza Uno in Chicago and they are still serving out pizzas today. As the country was growing and pizza was in more demand, the way about preparing and serving it had to evolve so it would be able to satisfy the consumer’s needs and wants. In 1958 two brothers created a Pizza place like none before. Pizza Hut today is an international franchise with over 6000 stores nationwide. In the beginning Pizza Hut only had one store, but as soon as they realized their business was doing...
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