Fast Food Market Research

Topics: Fast food, KFC, Pizza Hut Pages: 2 (359 words) Published: May 9, 2012
Fast Food Market

economic trends

Fast food is now served at restaurants and drive-throughs, at stadiums, airports, zoos, high schools, elementary schools, and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and even at hospital cafeterias. In 1968, McDonald’s operated about one thousand restaurants. Today it has about twenty-eight thousand restaurants worldwide and opens almost two thousand new ones each year. McDonald’s is the nation’s largest purchaser of beef, pork, and potatoes - and the second largest purchaser of chicken. http://findarticles.com/p/articles/mi_m3765/is_1_22/ai_57884333/ The proportion of away-from-home food expenditures on fast food increased from 29.3 to 34.2 percent between 1982 and 1997. The rapid rate at which the fast food industry continues to add outlets is as much a reflection of consumer demand for convenience as it is a reflection of demand for fast food itself. Pizza Hut began delivery service in 1986, and today 34 percent of the units are devoted exclusively to delivery

Websites
http://www.nytimes.com/books/first/s/schlosser-fast.html
http://www.wikinvest.com/industry/Fast_Food_Restaurants_(QSR)

market sectors and structure
market structure >> http://www.consumerpsychologist.com/food_Market_Structure.html

market size and intensity
wiki stuff >> http://en.wikipedia.org/wiki/Fast_food
mcdonalds stuff >> http://www.vivavegie.org/101book/text/nolink/social/supersizeme.htm The global fast food market grew by 4.8% in 2006 to reach a value of $102.7 billion. In 2011, the global fast food market is forecast to have a value of $125.4 billion, an increase of 22.2% since 2006. The global fast food market grew by 1.5% in 2006 to reach a volume of 80.3 billion transactions. In 2011, the global fast food market is forecast to have a volume of 86.4 billion transactions, an increase of 7.6% since 2006. Sales to quick service restaurants account for 67.4% of the...
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