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Ghana market analysis for Burger King

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Ghana market analysis for Burger King
PROGRAM: INTERNATIONAL BUSINESS MANAGEMENT
COURSE: INTERNATIONATIONAL TRADE RESEARCH
312420034290000
BUSINESS SCENERIO: EXPORTING BURGER KING TO INDIA OR GHANA
GROUP MEMBERS: DEBASHIS MONDAL
FATUNBI MICHAEL
PRIYANKA SHARMA
SUKHDEEP BHANGU
GURLEEN KAUR
TITLE PAGE
TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION
Company Background
Research Background
Research Objectives RESEARCH METHODOLOGY & PLAN SWOT Analysis
Ghana
India
Burger King Sources of Information
Primary Research
Secondary Research Market Analysis
Ghanaian Fast Food Market
Indian Fast Food Market Market Intelligence Ghana
Economic Conditions
Physical Geography
Climate
Factors Affecting The Market
Political & Legal Environment
Distribution
Product Specific Data India
Economic Conditions
Political & Legal Environment
Geography & Climate
Distribution
Factors Affecting Market
Product Specific Data COMPETITIVE INTELLIGENCE India
Market Characteristics
Major Competitors
Competitive Advantage Ghana
Market Characteristics
Major Competitors
Competitive Advantage DECISION, ACTION PLANS AND CONCLUSION Decision Short-Term Plan Long-Term Plan Conclusion
APPENDIX
Legal Requirements for Setting Up Business In Ghana
BIBLIOGRAPHY
EXECUTIVE SUMMARY
Burger King is a global-American chain of fast food restaurants, originating from Miami, Florida. The company was founded in 1953 by David Edgerton and James McLamore and currently operates over 13,000 outlets in 79 countries. The company menu has transitioned from their traditional hamburger, fries and soda to a wider variety. Approximately 90% of their outlets are privately held franchises, leaving the company relying solely on franchise fees. Their major global competitors include:
McDonalds
KFC
Subway
Wendy’s
Domino’s Pizza and
Pizza Hut
The global fast food market has in recent years, witnessed a significant boom, especially in Asia and Africa. In response to this, Burger


Bibliography: Sagaci Research. Ghana. (n.d.). Retrieved from http://sagaciresearch.com/countries/ghana/Ghana Business & Finance. Ghana’s Food Industry. (n.d.). Retrieved from http://www.ghanabizmedia.com/ghanabizmedia/septemberoctober-2011-food-a-beverage/417-hungry-for-investment-ghanas-food-industry.htmlBusiness Monitor International. Ghana. (n.d.). Retrieved from http://www.businessmonitor.com/ghanaLibrary of Congress. Country Profile: India. (n.d.). Retrieved from http://lcweb2.loc.gov/frd/cs/profiles/India.pdfWhy India’s Economy is Crumbling. n.d.). The NY Times. Retrieved from http://www.nytimes.com/2013/08/31/opinion/why-indias-economy-is-stumbling.html?_r=1&The Government of Prince Edward Island. (n.d.). India. Retrieved from http://www.gov.pe.ca/photos/original/wi_India.pdfIndians Prefer Domino’s Pizza Over Everything Else In Food Market. (2013, Sept. 27). The International Business Times. Retrieved from http://www.ibtimes.com/indians-prefer-pizza-specifically-dominos-dpz-over-mcdonalds-mcd-subway-everything-else-booming-fastAfrican Development Bank. (n.d.). Ghana Economic Outlook. Retrieved from http://www.afdb.org/en/countries/west-africa/ghana/ghana-economic-outlook/
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