Pestel Analysis Campus Romania

Topics: Liability, Asset, Balance sheet Pages: 6 (1319 words) Published: August 28, 2010
Pestel analysis

Political factors:
* With the joining of the European Union – sponsorship for higher education related programs * Increase in demand for higher education – the number of students, around the world, grew by 300% and the number of universities have tripled in the last 30 years, therefore the demand for student accommodation has also increased * A university diploma is becoming more and more necessary in order to obtain a decent job as higher education is now “common” amongst the masses of people. * The growth of the tourism sector is a great opportunity for the summer; Cluj-Napoca is one of the most important intellectual centres of Romania, as well as one of the country’s largest cities, historical and entertainment centres. * “Declaration of Bologna” – increase of competitiveness of higher education of the European Union State Members

Economical factors:
* Size of project – large project resulting in high costs * Growth in the value of the land and building
* Weak competition ( existent accommodation is in poor condition as it has been designed during the communism era and has not been dated since * Competitors : university campuses ( however insufficient and old), other private campuses, home lettings; during the summer motels constitute competition for the tourism sector * Highly-qualified workforce

* Well-developed infrastructure
* Attractiveness of Cluj-Napoca as a
* Significant economic resources
* Low cost of: - Materials
* Cheap labour
* Maintenance Social factors:
* Large increase in demand for higher education
* Increase in the population of the town- during the academic year the population of the town increases with approximately 20% * Higher education perceived as a national value
* Lack of adequate student accommodation
* Students prefer accommodation built specifically for their needs than alternative accommodation, mainly consisting of “living with a host” * At the moment it is still possible to obtain a license for building a structure of this sort in the centre of Cluj-Napoca, a trend that may change in the near future. * Proper student facilities that present student accommodation lack * Important academic centre

* A high potential for innovation, development and research

* A dynamic economic environment

* Succesful past investments

Technological factors:
* More efficient building compared with the majority of buildings present in the centre of Cluj-Napoca and around the universities which have generally been build decades and centuries ago for the “elite” and have not been designed to accommodate students. * Easier to maintain than the older buildings

* Efficient design

* The weather in Cluj-Napoca is continental and does constitute a problem that could aggravate the corrosion process such as, for example, the oceanic weather in a series of coastal towns. * Good geographical position

* Project respects all the environmental laws and encourages clients to recycle

The business environment

The business environment is very favourable for such a business at this moment in time. To what concenrs the demographics of the city, Cluj-Napoca is a dynamic and fast expanding city which is due to become Romania`s technopolis, according to American magazine InformationWeek. As higher education becomes a trend for the masses in Europe and Cluj-Napoca being one of the largest academic cities in Romania and...
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