Feasib

Only available on StudyMode
  • Download(s) : 102
  • Published : March 16, 2013
Open Document
Text Preview
I. MARKETING ASPECT

Business Description:

The bar menu offers finger foods and beverages such as beer, cocktails and mocktail to choose from the all items are prepared daily with fresh ingredients. Place where people can come to relax and have a good time and enjoy great drinks. From the moment customer enters the bar, they will experience great finger foods such as our pork barbeque, pork sisig with other beverages

LOGO DESCRIPTION:

A bar is an establishment where the customer enjoyed the ambiance, product and services. A place where food and alcoholic drinks where served to customers. A combined barroom and grillroom. THE BOSS BAR AND GRILL LOGO represents the customers which we treated like a boss.

TARGET MARKET

Age: 18 years old and above.
Gender: Our target market will be male and female.
Occupation: Working Employees
Economic Status: Employed and Unemployed

SWOT ANALYSIS:

[pic]

STRENGTH:
1. Affordable price on food and beverages
2. Friendly and accomodating staff
3. Stock availability
4. Fully air-conditioned
WEAKNESS:
5. New to the public
OPPORTUNITIES:
6. Possible customers from the universities and business staff from that area 7. Job opportunities
8. Gaining trust to the public
THREATS:
9. Competitors
10. Seasonal Weather

COMPETITORS ANALYSIS

[pic]

STRENGTH
• They are already establish

• Location is identified by people

• No direct competitors

WEAKNESSES
• High selling product

• Limeted choise of food

• Not fully air-conditioned

OPPORTUNITIES
• Loyalty of customers

• Provides more highly equipment’s and machines

THREATS
• Climate change

• Similar companies with quick service

[pic]

STRENGTHS

• Easy to locate because of its name and well known

• Well known to customers

WEAKNESSES
• Competitors have superior access to distribution channels

• Undifferentiated products and services

• High cost of production

• Products/services similar to competitors

OPPORTUNITIES
• Job application

THREATS
• A new competitors in your home market

• Competitors has new innovative substitute product or services

• Price competition

• New bar products rising

MARKETING PLAN
The Boss Bar and Grill is an Bar That maybe located at Jupiter street cor. Makati Ave. Makati City. The Boss Bar and Grill is not only selling a alcoholic Beverages, We also served a non alcoholic beverages and appetizers with an affordable price and also provides good service and offer good quality of food.

MARKETING P’S

PRODUCT
Appetizers, Alcoholic and non alcoholic drinks
PRICE
The BOSS BAR is serving satisfying alcoholic and non alcoholic drinks and appetizers with an affordable price. And we have a free appetizer in every order of a bucket of beers. PROMOTION
Our advertisement, we will be distributing flyers and tarpaulin. In our opening day we will be giving them discount and souvenirs. PLACE
The BOSS BAR is located at Jupiter street cor. Makati Ave. Makati City.

Marketing Strategies

Product

The main product of The Boss are the food and cocktails we serve to uor guests that will suit and injoyt their tast.

Price

The price will vary based on the customer’s choice of product. The Boss Bar and Grill will ensure that the money they will spend for our product is worth it by their satisfaction and good service.

Sales Promotion

The Boss will be an eye catching to the market. Especialy to those who are...
tracking img