Persuasive Techniques Used In Advertising

The car company, Kia, is trying to sell a new car which they say is the most fuel efficient car yet. Kia is advertising their new car, the Kia Niro, which uses celebrity Melissa McCarthy to sell their product. They use Melissa McCarthy to give a “bandwagon” appeal. I feel the ad tries to catch the attention of growing adults with the core aspect of the car, it’s fuel efficiency, but they could possibly catch kids and attention to the humor aspect of the ad. I feel the ad should be directed towards young women who have their driver’s license and older women. It could possibly aim towards other races of people. The ad is also trying to slide in events like the concern on the melting ice caps and the scientists that are trying to fix it all, deforestation that is happening in areas that are heavily populated with trees, and the endangered rhinos in Asia.
It also uses ethos to say that it is the most fuel efficient crossover yet which gives off a reliable and trustworthy feel. I think it also uses ethos to say that if celebrity Melissa McCarthy uses it then you should too, as which also gives off a trustworthy appeal.

I think this ad uses the plain folks persuasive technique because a car is something most adults can pay for and is an ordinary thing that people can use. I also think it uses bandwagon because when people see a celebrity that they like using a product then they think that they should get it too and be with the team.

The Kia ad used a celebrity to give a bandwagon appeal, which was Melissa McCarthy.
The ad also brought in current events without telling you that they were going to be brought up. I felt that the demographics that they were trying to portray got the attention of people that they were trying to get. This ad really hit the spot with their demographics and everything because I liked it and it is the best so