Disha Acharya
English 101
October 9, 2013
Save it for L8R Over 100,000 accidents a year involve drivers who are texting. (www.itcanwait.com) Our natural instinct when we feel the vibration from our cell phones or hear our cell phones going off is to check it, right? We do this often, especially when behind the wheel of a moving vehicle. Most of us do not see the danger we put not only ourselves, but others, in every time we check a text or email or phone call while driving. The advertisement, “Texting and Driving: SD Department of Highway Safety”, is a very touching and emotional advertisement aimed at educating the public of what could possibly happen when distracted driving occurs due to our cell phone. The advertisement …show more content…
Ethos refers to the speaker (generally the writer) or the speaker’s character. Logos refers to the content and the reasoning behind the argument. And lastly, Pathos refers to the emotions behind the argument or statement. For starters, this advertisement contains an enormous amount of Pathos. From the first few seconds we are struck with the reality of what we as a society do every day. The woman is doing exactly what many people do on a daily basis, and it quickly occurs to us that we are in the wrong and often don’t realize the danger behind it. Our emotions escalade as she continues to drive distracted and we feel almost as if we want to tell her to stop. In the end of the advertisement, the emotion behind it almost makes your heart stop as she hits the little child in the road. His sneaker is shown at the end of the advertisement lying in the road. We are left feeling sad and embarrassed. It makes us realize how lucky we are to have not encountered such a torturous situation, but also realizing how easily it can …show more content…
The public needs to be aware of the dangers texting and driving lead too. Awareness is slowly being heightened due to the increasing numbers of wrecks involving texting and driving. This advertisement, along with many others are aimed at the public and give a very true depiction of the reality and the dangers. This advertisement is incredibly persuasive due to the extended use of Ethos, Logos, and Pathos. The goal of the advertisement is to show you exactly what could happen when distracted driving. From the very beginning of the advertisement to the little boys’ sneaker lying in the road, we are shown the reality of the situation and our emotions are heightened. The advertisement captures our attention and keeps us holding on to the very end. It forces us to think about our actions as well as others actions around us. We are left very wretched and distraught after watching the entire