Rhetorical Analysis Of Texting And Driving

Each day we go about our lives without rethinking the repercussions that could arise from our routine actions. Roughly, over 8 people are killed and 1,150 are injured each day from vehicular crashes involving a distracted driver (Centers for Disease Control and Prevention). “New research from AT&T shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat (AT&T).” “7-in-10 people engage in smartphone activities while driving (AT&T).” “A recent AT&T survey found that 97 percent of teens say they know that texting is dangerous. The survey also found: 75 percent of teens surveyed say that texting while driving is “common” among their friends; Almost all teens (89 percent) expect a reply to a text or email within five minutes or less; And 77
It was used in order to generate a response out of the audience and make them rethink their behavior; because, most people reach for their phone while driving almost obliviously – completely carefree. In this advertisement, AT&T’s intention is to make the audience form an emotional attachment to the characters that were portrayed. They create a bond between the characters and the viewers by illustrating the relationships of each character through narration. In the middle of the ad, AT&T presents all of the characters showing a family relation between mother-and-daughter and husband-and-wife. It makes you reflect back to your family or someone you value. AT&T draws from this bond to keep the viewers off guard for the crash to come. This strategy helps the producers of the video heighten Solomon’s shock-producing approach. Once you’ve become emotionally attached to the characters played, the ad blind-sides the audience with a devastating crash. The crash demonstrated in the video forces you to think back to when you picked up your phone or when you selfishly endangered the lives of someone you