How Do Cigarettes Kill Rhetorical Analysis

Cigarettes Kill; Rhetorical Strategies Analysis
The screeching cry of a lost child sounds across the entire building through the crowd of people after a young boy is alone for only a minute. This image comes from an advertisement which includes a gloomy setting showing the sadness of something to appeal to the audience’s emotions. The “Quit Smoking” commercial, produced by Fiona Sharkie, starts with a mother and her child walking together through a crowd of people; toward the middle of the video, the mom and her child get separated making the child very upset and scared. The sadness of the child makes parents feel guilty for possibly leaving their children for good. This advertisement does not use logos because smokers do not often look at logic or they would not smoke to begin with because the box of cigarettes exclaims that smoking causes cancer; therefore, logos would not persuade this specific targeted audience. This advertisement uses pathos and ethos to target parents that smoke and smokers who plan to have kids in the future. Although this commercial does not use logos, it still conveys the message that parents do not want to leave their children alone, due to death, successfully using two other rhetorical strategies to persuade smokers to quit smoking. The producer of this commercial uses pathos throughout the
This video includes common people to appeal to ethics by showing that a cigarette can kill anyone who smokes, including common people who may think they cannot die from smoking. This commercial also appeals to ethics by using a personal connection between the parent and their child because it demonstrates the relationship between a child and their parent. This allows the parents to clearly see the importance of their child over a cigarette that will more than likely kill you. This commercial adequately uses ethos to persuade people to quit