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2012 Chevy Silverado Commercial

After watching a few commercials from this year’s Super Bowl Football game, the one that caught my eye the most was the 2012 Chevy Silverado Apocalypse. It was humorous, creative, and got the point across to the audience. Compared to the other commercials of this year’s Super Bowl those were the qualities that stuck out more so. The commercial effective with the way it played out and was well set up.

The commercial was assumingly set post-apocalypse of the Mayan’s 2012 prediction because of the destroyed city and the newspaper shown with the title,”2012 Mayan Apocalypse; Will World End Today?” In the background of the entire commercial the song ‘Looks Like We Made It’ by Barry Manilo was playing. Then the next scene shows the Chevy 2012 Silverado truck under a large pile of rubble emerges out in great condition, only appearing dirty on the outside. A man is the driver with his dog in the backseat and he drives through the destroyed city to a group of other kinds of Chevy trucks. The man then greets the other Chevy truck drivers and asks where Dave, possible friend, is at. In rely one of the other guys said that Dave didn’t make it because he chose to drive a Ford instead of a Chevy. The first man who is saddened by the news till one of the other guys with a Twinkie box offers him one. Then at the end it starts raining frogs.

I believe this was an effective and persuasive commercial for a number of reasons. First of all the Ethos of the commercial held credibility within the company of Chevy itself because it is a well known and has been around for a long time. Technically it may not have had a lot of Logos because it was set after the apocalypse, but it used the apocalypse to show Pathos of being able to survive something such as that and last. Also it was clever to have it set for the year of the Mayan Apocalypse that a lot amount of people are work up about. The music played throughout the commercial also appealed to...
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