Boy Meets Impala Commercial Analysis
Whether we want to or not, we all remember our first cars. Small, slow, clunky, and sometimes a little rusty, they usually weren’t something impressive. Transporting us to work, school, and home again and providing a level of freedom that we had never enjoyed before, they were necessary in our everyday lives. For that, we all retain fond memories; however, we all acknowledge that, when given the choice, we would have chosen to drive the coolest car on the market, especially when we have people to impress. Chevrolet’s “Boy Meets Impala” commercial of 1958 plays on this scenario, featuring strong pathos, connection to a specific audience, vital contextual ties, and persuasive content meant to encourage families to purchase the Impala convertible.
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The commercial was filmed in a way that pleasantly frames the Impala convertible’s features, purposely pushing viewers to purchase the product. The boy’s excitement and the way the producers contrasted the Impala with the boy’s current car, making the Impala seem impeccable, sways viewers in a favorable direction. The slogan, “What a gal, what a night, what a car!” implies that the car impacted the night and made it highly memorable and enjoyable. However, there isn’t much real evidence. The advertisement relies too heavily upon the use of pathos, which doesn’t have confirmed facts to back the feelings that it evokes. If the commercial had significant logos, or factual evidence, to back it up, it would show itself to be consistently reliable. Examining the source of the commercial, it also becomes obvious that it came from a highly biased one. Since Chevrolet’s goal is to sell a large volume of Impalas, they’re quite willing to enact anything that it may require to convince customers of its worthiness. Combined with the fact that commercials are essentially meant to persuade customers that a certain product is superior, it becomes obvious that Chevrolet was not a reliable source for the production of the commercial. Along with suggesting that the Chevrolet Impala convertible is superior, the commercial evades addressing other competitors’ products. This suggests that Chevrolet doesn’t have enough evidence to demonstrate that their product is superior to that of its competitors. Analyzing the overall content of the commercial reveals that the commercial doesn’t have a firm, factual
The commercial was filmed in a way that pleasantly frames the Impala convertible’s features, purposely pushing viewers to purchase the product. The boy’s excitement and the way the producers contrasted the Impala with the boy’s current car, making the Impala seem impeccable, sways viewers in a favorable direction. The slogan, “What a gal, what a night, what a car!” implies that the car impacted the night and made it highly memorable and enjoyable. However, there isn’t much real evidence. The advertisement relies too heavily upon the use of pathos, which doesn’t have confirmed facts to back the feelings that it evokes. If the commercial had significant logos, or factual evidence, to back it up, it would show itself to be consistently reliable. Examining the source of the commercial, it also becomes obvious that it came from a highly biased one. Since Chevrolet’s goal is to sell a large volume of Impalas, they’re quite willing to enact anything that it may require to convince customers of its worthiness. Combined with the fact that commercials are essentially meant to persuade customers that a certain product is superior, it becomes obvious that Chevrolet was not a reliable source for the production of the commercial. Along with suggesting that the Chevrolet Impala convertible is superior, the commercial evades addressing other competitors’ products. This suggests that Chevrolet doesn’t have enough evidence to demonstrate that their product is superior to that of its competitors. Analyzing the overall content of the commercial reveals that the commercial doesn’t have a firm, factual