Organizational Behavior Paper

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De La Salle University
Graduate School of Business

Enderun Colleges, Inc.

In Partial Fulfillment of the Course Requirements in
Organizational Behavior and Processes
(HRM511M)

Submitted to:

Mr. Michael Joseph

Submitted by:
Partido, Karina Lopez

Section:
GRA

December 17, 2012

I. Company Background

a. Mission

“Enderun aims to graduate students with the academic training, professional competencies, and character required for success in today's complex world, by offering international-caliber degree programs that combine management theory and practical experience in a values-rich learning environment.”

Enderun prides itself in not only theoretical training but they ensure that each student in his/her field is equipped with practical training that is immediately applicable to today’s hospitality industry.

b. History/Background

Enderun Colleges, Inc. is a college that offers a four – year degree course both in International Hospitality Management and Business – with Majors International Hospitality Management (Hotel Administration or Culinary Arts), Hotel Operations and Restaurant Management for IHM, while there are majors in Business such as Business Administration, Entrepreneurship and Information Systems. Founded in 2005 by a group of people belonging both in the business industry as well as other industries such as Hospitality and Education, these founders wanted to focus on and highlight on one’s values, passion and interpersonal skills – which they believe are important components in being a successful career individual. They wanted to establish an educational institution that not only bases its lessons from books and from their professors but it was important to the founders that the students were given opportunities so they can learn and experience practical know – how that will enable them to adapt to the ever – changing world of the Hospitality Industry. It is also very important to the founders that the students of Enderun Colleges be worldly and well – rounded individuals, having an awareness of everything around them, who can work and live in any country and environment in the world – and succeed as both hoteliers and entrepreneurs. Enderun works on a two – prong belief to mold and form their students to be leaders of their industries: that a student must have skills learned through theoretical learning and through practical learning form first hand experience.

“Enderun aims to graduate students with the academic training, professional competencies, and character required for success in today’s complex world...”

Setting up base in Pasig from 2005 until 2010, Enderun Colleges established the first two courses in Wynsum along Emerald Avenue – Hotel Administration and Culinary Arts. Even while in a very limited campus, Enderun established itself as advanced in their facilities and skills, which Enderun utilized to differentiate itself from other Hospitality schools and institutions. Aside from its facilities, Enderun prides itself with international affiliates and partners such as Les Roches in Switzerland and Spain as well as Allain Ducasse in France. By the year 2007, with around 200 – 300 students in the Wynsum campus, Enderun was able to acquire and start building in McKinley Hill in Fort Bonifacio Taguig, for expansion and development of campus and facilities to be able to reach competitive standards – not only locally, but internationally. Finally, in 2010, all operations and facilities were moved to the newly built Fort campus, housing 3 new buildings – one for academic purposes where classes were held, one building were school administrative offices were housed and third, the Culinary center where all lab classes were held, the teaching Restaurant was and the Function room was...
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