Case Analysis: All in a Day’s Work
Ann Wood the current director of marketing for the Consumer Products Division in Norwich Enterprises faced many challenging obstacles during this particular day; she is in charge of three different groups. She supervises the market research in which Joe Jackson is the current manager. She also foresees the marketing strategy and administration department where Brooke Carpenter is the manager, and the Advertising and public relations department. As Ann enters the building Joe Jackson approached it explaining how the intranet had been down half the night and the some important market analysis had not been put together. Ann had promised her boss, executive vice president Anil Mathur, that that analysis would be in his office early in the morning. Ann immediately jumped in and helped with the analysis. While Ann was in Joe’s office he explained to her that his department had a big turnover due to the tightness of the market to find smart analyst who understand their product line; also that keeping the good one have been hard. Brook gives a suggestion to Ann to increase their salaries and attractive stock options. Ann asked Joe to develop a concrete proposal to reduce turnover and promised to work on it at a later time. Then she proceeded to her office and as she got there Brook Carpenter called her to tell her that he was very upset that he had to speak with her right away. When Brook got to Ann’s office he stated that two of his employees searching through the internet found out that jobs of their type of work were getting salaries 7% higher than what they were getting. The two employees commented to the rest of the staff their founding making a big disappointment throughout the staff. He told Ann that the unpleasant environment was not letting people concentrate on their job. Ann had a conference in a few minutes that she could not miss so she told Brook to set up a time to meet with him and his crew...
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