Organizational Behavior: Case Study

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Case study-2

Julia Stasch (A)

Submitted To:
Submitted By:
Section – B


Name| Roll No.|
| |
Archana Sharma| 2012074|
Ashish Saxena| 2012080|
Ayush N. Aggarwal| 2012085|
Bhavneet Singh Uppal| 2012092|
Chetan Chawhan| 2012100|
Deepak Chandak| 2012104|
Gaurav Kapshe| 2012119|
Outline of the case

A. Introduction

Richard A Stein, an entrepreneur, established a company named Stein & company in 1971. In short span of time, company evolved with many parallel businesses like real estate services, development and construction consulting, tenant and landlord representation, brokerage, leasing, marketing, asset management and program management and got a privilege to be in fortune 500. In their construction business, they have worked with big giants like AMT, USG Corporation, U.S. General and the University of Chicago. By 1988, company was responsible for more than $1 billion worth of properties.

Julia Stasch, B.A. from Loyola University and an M.A. from University of Illinois, joined the company in 1976 as a secretary. Prior to this job she used to teach history in school and was enjoying a schedule that permits her for long vacations. Though, she was unhappy with her salary.

Initially the firm, in 1976, employed only four people, and Julia Stasch was one of them. Due to this she had great responsibilities, which consists of reviewing construction loan applications, inspection of work in progress and to lead daily operations. As company grew, Stasch’s position also grew. She started with Secretary, then Project coordinator, then Executive Vise president to Chief administrative officer.

Stasch’s vision was to empower women in construction industry and to support minority and women-owned businesses. She got this opportunity in 1984, when local government asked the firm to include affirmative action in a small project. Affirmative action is an action or policies to benefit underrepresented group in areas of employment, education and business.

After this project, the firm bid for AT&T, the telecommunication giant, by adding affirmative action component. And combination of business and social cause helped them to win the contract. Stasch with Joe Williams, affirmative action consultant, draw a strategy and made a task force. The work of task force was to define goals and strategy to achieve it. Task force worked out a handbook with details and rules for the contractors and sub contractors, if they want to work with them. They also helped women and minority owned firms with orientation sessions and with giving requisite certificates, bonding and insurance. This leads to success of affirmative action program and brought many awards from both task force and outsiders.

Affirmative action program did impact on construction industry but didn’t change male dominated construction jobs of Chicago. A verdict by Bill Townsend and Lauren Sugerman proves the same. Questioning about their upper body strength, the “Catch 22” Situation, rude comments, sexual harassment are some of the issues which makes difficult for women to survive in construction jobs. The happenings with Veronica Rose shows dirty picture of construction industry.

B. Objective

As construction industry is male dominated and women survival is difficult in the same. To find various ways or strategies by which women empowerment can be done in construction industry and to club this social cause with business for win-win situation.

C. Analysis

Background of the problem:

In this case, even after affirmative action program, minority and women-owned suppliers cannot change the male dominating thinking of construction industry. All the high ranked and high paying jobs were held by men. Sex discrimination and anti-women attitudes are still prevalent on worksites, despite the fact that sex discrimination is illegal.

Female construction workers suffer from gender and...
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