BM 2011 Business Communication
Assignment 1
Name :
Cheok Khar Shin
Name :
See Chun Ching
Submitted to : Ms. Shima Shazmimi
Date of Submission : Week 3 (Respective of your tutorial classes)
7Cs of Communication
What is communication? According to the National Communication Association, communication defined as a diverse discipline which investigate by the social scientist, social humanist and the critical as well as the cultural studies scholars (National Communication Association, n.d.). Academic studies and theories of the communication, the interpersonal communication in various forms, is introduce and explain in textbooks, electronic publications, academic journals. Communication which through the use of signal, writing, speech or behavior with each other to exchange or communicate thoughts, ideas, information or message. The use of language skills in the most effective and simplified way to convey information, make people more vulnerable to understand the information that the sender conveyed. In any business communication, in order to make it effectively, it must have seven quality. These seven properties are called 7Cs effective business communication which are correctness, clarity, …show more content…
The sender could not use the vague way to communicate. This help the sender could make more clearly for the sender and build the reputation. The use of words in sentence structure can make out appropriate information reflected in more specific ways. The right to use the word could let the information more concrete and the receiver would easier to understand the information. This can let the receiver nothing was left to the imagination. Explain more clearly, the concrete would be not misinterpreted by the receiver. Using the suitable word, that could be more supported specific facts and the figures. In short, concreteness reinforces