M1 Unit 4 Business Communication

UNIT 4:
Business Communication

Introduction
In this unit I will be required to write a report of the types of communication used within a business. Effective communication is an essential part of a successful business. Communication involves the transmission of information from one place or one person to another; this is because the information is communicated in the form of a message. There are two main forms of business communication:
Internal communication, i.e. communication within the business. External communication, i.e. communication outside the business. Communication is vital within a business as it’s used to communicate with customers, employees and owners. Tesco need to communicate with a range of individuals and organisations,
Verbal communication is one way for people to communicate face-to-face and also on the telephone. When it comes to verbal communication people communicate in the form of words meaning it’s a form of talking to one another. In Tesco PLC verbal communication is vital for the reason being it allows the business to communicate face to face to customers for example in Tesco they have a customer help desk which allows customers to talk to an advisor about any problems or information they need. The purpose for verbal communication is that it allows customers to be heard, to be appreciated and to be wanted. Verbal communication is used by Tesco’s human resources they are responsible for the hiring and firing of employees, for staff training and development, and for dealing with matters relating to industrial relations. That’s why human resources. Another Purposes of having verbal communication is that it’s necessary for Tesco to adapt the process of verbal communication in to there customers services, customer service is the skills needed to successfully complete any customer interaction, whether it be in person, via phone or online therefore verbal communication is essential to achieve good customer service .In conclusion it is vital for employees to develop good verbal communication skills as it improves
The World Wide Web shortened as WWW and commonly known as the Web is a web browser that can view web pages that may contain text, images, videos, and other multimedia. In Tesco PLC web based information is mainly used by the ICT department for example the Tesco’s IT department designed the club card which is a customer loyalty scheme which contain customer databases that help you collect and analyze customer data, Tesco also use Tesco.com as a platform for a way to satisfy each customer’s requirements and promote a two way flow of communication that can only strengthen customer relationships. The Purpose of web based communication is to ensure customers can communicate with the business all the times this is done by designing a websites; this gives businesses an interface to stay in touch with their customers. Tesco.com enables customers to read about the available services or the products on the websites, and they can also check the prices as well. Similarly, they can place their orders online as well as make purchases. This has opened a whole new shopping experience for customers as they can shop in the comfort of the own home.

Strategic Planning and Swot analysis
Strategic planning is an organisations process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and customers. Various business analysis