Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya, Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices offered among the budget-conscious consumers. Mydin Target Market and Product lines
The company supplying several range of goods to the lower and middle income groups and also to the other wholesalers, retailers, small businesses, offices and schools. The main competitors of Mydin are Carefour, Qiant and Tesco. Mydin target more on Muslim market and their target market is as halal-wide as their range of products. It offers food and beverage, apparel, accessories, household goods, fittings and furnishings, electronics, children’s toys and even exercises equipment, stationeries, daily and dairy products, toiletries and Muslim goods. There are a variety of accessories to put on for the scarves for the Malay girls and ladies to choose. Besides that, Mydin is the best place to buy Muslim clothes, prayers rugs and other attire to Islamic worship at affordable prices in Kuala Lumpur. Pricing
Mydin is a market-oriented approach that reacts to what customers want. Mydin’s outlets are very popular with the residents in Malaysia due to the competitive pricing. Mydin is able to offer lower pricing that has value for money than the competitors because it bypasses distributors and sources for goods from the manufactures. The customers can also buy a lot of things with a little of money. Besides that, through their impressive appearances, Mydin has been able slowly change the perception that their economical priced goods to low quality products. Mydin purchases in bulk to enjoy the lower prices. Mydin also use the customary pricing such everyday low price and the need for quality for the customer. Mydin relentlessly pursues bargains from suppliers to execute its everyday low price philosophy. Mydin target the lower and middle income groups. Mydin use the flexible pricing according to the festivals such as there is a Deepavali promotion in Mydin Bukit Jambul, Penang which is 1 panel RM39.90 and 2 panels are RM49.90 for the curtains. Besides that, the accessories with different designs are in RM29.90 and the maggi mee is only RM3.69 buy 5 free 1. Promotion
There are four types of promotion mix in Mydin which are advertising, sales promotion, public relation and direct marketing. Advertising
Mydin advertised in brochures in USJ Subang Jaya Mydin during 7th-20th March 2012. It was to let the customer enjoy the freshness of quality products.
Besides that, Mydin also advertised their promotion offer products in the website.
Mydin sets up corresponding billboards and by buying similar advertisement placement in the newspaper.
Mydin provide quality products to customers and Mydin creates excitement on special period of low costs offer such as there are a lot of promotions in festive seasons. Mydin also promote it is the best place to shop round especially the Muslims. Mydin partly sponsored by the manufacturer and retailer such as Dutch Lady, Sunquick, Jacob, Tops, Premier. There is a slogan named ‘why pay more? Buy at wholesale prices’! in everywhere of the hypermarket. It is to attract the customers to buy their products at the low prices. Sales Promotion
There are several kinds of sales promotion in Mydin such as Deepavali, Salam Aidiladha and Brand Fair, Holiday and Holiday and Travel Fair and Wedding Fair. Besides that, people get an automatic entry to win a Mount Bike and Cash Vouchers when a min of RM50 at Mydin with the customer’s...