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Fall/August 2012

Bachelor of Business Administration-BBA Semester 5 BB0024– Introduction to International Marketing - 4 Credits (Book ID: BO103)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Name and explain with suitable examples, three reasons why international marketing is more challenging than domestic marketing. [10 Marks] Q.2 What are the relative advantages and disadvantages of standardization and adaptation ? Explain with suitable examples. [10 Marks] Q.3 Suggest five different ways in which India could improve its image as an exporter in international markets, explaining why. [10 Marks] Q.4 Name five different characteristics of the economic environment that need to be analyzed by international marketers and their implications for international marketing strategy.[10 Marks] Q.5 Describe any two aspects of the current Indian legal environment and its implications for international marketers entering the Indian market for the first time.[10 Marks] Q.6 Select a product of your choice to be introduced in the US market. What are the

cultural factors that would have to be considered in developing a marketing strategy for this product?[10 Marks]

Bachelor of Business Administration-BBA Semester 5 BB0024 - Introduction to International Marketing - 4 Credits (Book ID: B0103)

Assignment Set- 2 ( 60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the differences between – a) Tariff and non-tariff barriers b) GATT and the

Fall/August 2012

WTO. [10 Marks] Q.2 What are the differences between domestic and international marketing research? In

your opinion, which is the most difficult step in conducting international marketing research and why? [10 Marks] Q.3 What are the pros and cons of direct entry into international markets through joint

ventures, as compared to direct foreign investment? [10 Marks] Q.4 Select a currently existing product in the...
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