Bumkt3705 International Marketing Cd Summer 2012-2013

Topics: Marketing, Marketing plan, International trade Pages: 15 (2764 words) Published: December 11, 2012
School/Portfolio:| The Business School|
Course Code/ID:| BUMKT 3705|
Course Title:| International Marketing|
Teaching Location:| Partners|
Program(s): | Various|
Author:| Adam Baker|
Level:| Advanced|
Semester:| Summer Semester, 2012-2013|
Prerequisite(s):| BUMKT 1501|
Corequisite(s):| Nil|
Exclusion(s):| Nil|
Credit Points/Progress Units:| 15|
ASCED Code:| 080505|

Adopted Reference Style


For full details of programs and school procedures, please refer to the University of Ballarat handbook (http://www.ballarat.edu.au/current-students/publications,-policies-and-forms/handbook/2012) and The Business School Programs Handbooks available at http://www.ballarat.edu.au/business/handbooks

Important information located in the handbook includes:
* Student responsibility
* Special Consideration process and forms
* Submission of tasks and assignments
* Appeal process
* Unsatisfactory progress - Early Intervention
* Grading codes

The most appropriate contact is your teacher. If necessary they will contact the Course Coordinator at the University of Ballarat.

| Coordinator| Lecturer| Tutor|
Name:| Adam Baker| | |
Phone:| (03) 5327 9416| | |
| | | |
Email:| a.baker@ballarat.edu.au| | |
Office:| B108| | |
| | | |

1.3Consultation Hours

Insert local consultation hours here

1.4Prescribed Text
This subject will be conducted on the presumption that students have a copy of:

Czinkota, M., Ronkainan, I., Sutton-Brady, C., and Beal, T., (2008) International Marketing, an Asia Pacific edition, Thomson, Melbourne

Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6.1.1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task. A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regulation 6.1.1 Student Plagiarism, available at http://www.ballarat.edu.au/legislation/6.1.1-plagiarism. The link to the library website for more information is: http://www.ballarat.edu.au/library/assignment-and-research-help/referencing

Students must:
* fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; * acknowledge all direct quotations; and
* not submit work that has been researched and written by another person

Turnitin – Turnitin is a software application that allows students to check their assignments for referencing and citation omission or incorrect paraphrasing.

You will be informed by your lecturer to submit your assignments through the task assessment drop box in UBOnline.

UBOnline is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the UBOnline at https://ubonline.ballarat.edu.au/login/index.php.


The course further develops the basic principles of marketing that you learnt in prior courses by discussing them in an international, or global, context. You will be required to identify and analyse marketing and business issues in international operations and provide solutions to problems. You will be required to analyse international marketing opportunities, develop appropriate international marketing mixes and evaluate international activities. The importance of recognising cultural differences and their potential impact on business activities is given particular emphasis in this course.

More specifically, this course has been designed to enable you...
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