American Intercontinental University
Unit 5 Individual Project
MKTG 205 – Principles of Marketing
February 5, 2012
This individual project is to supply you with information on the Fruit of the Loom products, and help to understand the threats, and opportunities that are faced, as well as understanding the responsibilities of the marketing manager, and understanding the environments they are to flourish in. (2004 - 2006 Fruit of the Loom, Inc)
Fruit of the Loom
Fruit of the Loom products are one of largest manufacturing companies who make underwear. The Fruit of the Loom product of underwear are made for men, women, boys and girls. The underwear they make is for active wear and casual wear. Fruit of the Loom makes most of its own products and make them very affordable. The company has over 31,000 people employed with them in about 6o places worldwide. (2004 - 2006 Fruit of the Loom, Inc) Fruit of the Loom was introduced in 1851. They receive a certificate for acknowledgement. The founder of The Fruit of the Loom Company is Robert Knight. Describe Main Line of Business of the Company
The main line of business for Fruit of the Loom is to have recognition of selling their underwear to all kinds starting from men to children and to have close relationships with discount chains and merchandisers. Fruit of the Loom products are important when it comes to product satisfactory, their quality, pricing and their deliveries to their customers. (2004 - 2006 Fruit of the Loom, Inc) Name Four Countries in which the Company Operates
Canada, Germany, Europe and Mexico are four of the countries that Fruit of the Loom sell their products. Fruit of the Loom has over 47 facilities. Implementation of Competition s
Fruit of the loom does have competition.
Implementation of Target Market
The target market for Fruit of the Loom would be for all ages of men, women, girls...