MT450 Edible Arrangements Unit1
Edible Arrangements®
Kelly Cardillo
Kaplan University
Edible Arrangements®
The company I chose to be a Marketing Manager of is Edible Arrangements® for this week’s assignment. The company’s headquarters are located in Wallingford, Connecticut. Their mission is simply “To Wow You!”
The mission states “When it comes to a WOW, we think you know one when you see it. We’d love to tell you more about what our mission means to us: how we spend years developing our unique and inventive fresh fruit concepts, how we require that every piece of produce we use meets the highest standards of quality, and how our in-store Fruit Experts® craft each arrangement with care, because they understand exactly what it takes to make your special occasion extra special.” ("Edible Arrangements Customer Service | Contact Us," n.d.)
Developing an advertising campaign before a marketing strategy could create problems for the product because an infinite number of combinations of market segments, positioning statements, advertising budgets, prices, and other factors may not have been determined yet. This can cause major issues in what is being communicated in the advertisements, and with prices, etc., of the products. (Winer & Dhar, 2011, p. 5)
Making my first presentation to Tariq Farid the Founder and CEO of Edible Arrangements®, the following is the consumer and business to business marketing planning document that I will be presenting.
The SMART objectives that I would like to accomplish are to open more Franchise Stores starting in Maine, moving to Idaho, South Dakota, and then Vermont where we have only one store currently per state. ("Stores | Store Locator," n.d.) The goal would be to have a minimum of 2 stores per state, which would increase sales and public awareness. We will measure our progress and offer discounts and rewards to new Franchise owners to help make this happen. We will also offer free advertising for a limited time on the new locations opening. I believe
Kelly Cardillo
Kaplan University
Edible Arrangements®
The company I chose to be a Marketing Manager of is Edible Arrangements® for this week’s assignment. The company’s headquarters are located in Wallingford, Connecticut. Their mission is simply “To Wow You!”
The mission states “When it comes to a WOW, we think you know one when you see it. We’d love to tell you more about what our mission means to us: how we spend years developing our unique and inventive fresh fruit concepts, how we require that every piece of produce we use meets the highest standards of quality, and how our in-store Fruit Experts® craft each arrangement with care, because they understand exactly what it takes to make your special occasion extra special.” ("Edible Arrangements Customer Service | Contact Us," n.d.)
Developing an advertising campaign before a marketing strategy could create problems for the product because an infinite number of combinations of market segments, positioning statements, advertising budgets, prices, and other factors may not have been determined yet. This can cause major issues in what is being communicated in the advertisements, and with prices, etc., of the products. (Winer & Dhar, 2011, p. 5)
Making my first presentation to Tariq Farid the Founder and CEO of Edible Arrangements®, the following is the consumer and business to business marketing planning document that I will be presenting.
The SMART objectives that I would like to accomplish are to open more Franchise Stores starting in Maine, moving to Idaho, South Dakota, and then Vermont where we have only one store currently per state. ("Stores | Store Locator," n.d.) The goal would be to have a minimum of 2 stores per state, which would increase sales and public awareness. We will measure our progress and offer discounts and rewards to new Franchise owners to help make this happen. We will also offer free advertising for a limited time on the new locations opening. I believe