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Alaska Milk

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Alaska Milk
Dear Wilfred Steven Uytengsu, Jr.,

My name is Joselito T. Santos Jr. and I'm a senior at San Beda College, majoring in legal management. As a graduating student of the said college an important school paper requirement for one of my subject which is Strategic Management should be accomplished to graduate. I'm writing to express my interest in making a Strategic Management paper for your prestagious company which is the Alaska Milk Company Philippines.
Documents such company documents, financial documents and marketing documents will be needed for the progress of my paper. I will assure that all of your documents will be taken care of and only be used as reference for the progess of my paper.
Im hoping you will help me and in return I will provide your company a great Strategic Management Plan for the development of your company. Thank you.

Sincerely,

Joselito T. Santos Jr.

ALASKA MILK CORPORATION

OUR VISION...

Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories.

OUR MISSION...

PRODUCT DEVELOPMENT

We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.

CUSTOMER SERVICE

Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give.

QUALITY

Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are

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