Alaska Milk

Only available on StudyMode
  • Topic: Milk, Powdered milk, Dairy product
  • Pages : 13 (2708 words )
  • Download(s) : 557
  • Published : January 1, 2012
Open Document
Text Preview
Dear Wilfred Steven Uytengsu, Jr.,

My name is Joselito T. Santos Jr. and I'm a senior at San Beda College, majoring in legal management. As a graduating student of the said college an important school paper requirement for one of my subject which is Strategic Management should be accomplished to graduate. I'm writing to express my interest in making a Strategic Management paper for your prestagious company which is the Alaska Milk Company Philippines. Documents such company documents, financial documents and marketing documents will be needed for the progress of my paper. I will assure that all of your documents will be taken care of and only be used as reference for the progess of my paper. Im hoping you will help me and in return I will provide your company a great Strategic Management Plan for the development of your company. Thank you.

Sincerely,

Joselito T. Santos Jr.

ALASKA MILK CORPORATION

OUR VISION...

Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories.

OUR MISSION...

PRODUCT DEVELOPMENT

We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.

CUSTOMER SERVICE

Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give.

QUALITY

Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home.

PEOPLE

We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company's continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Company's endeavors.

PROFITABLE GROWTH

Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.

SOCIAL RESPONSIBILITY

We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.

Original Mission
Product and Services
Yes
We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.

Quality
Yes
We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home.

Market
No

Concern for survival and profitability
Yes
We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth...
tracking img