Case Study Trader Joes
Trader Joes Case Study Assignment Trader Joe’s has distinguished itself among the supermarket and grocer chains. Trader Joe’s set themselves aside by creating an exotic and unique environment with focus on “natural ingredients, inspiring flavors and buying direct from producers whenever possible” helping them provide lower costs for their customers (Shermerhorn, Osborne, & Hunt, 2012, pg w-99). Joe Coulombe the founder of Trader Joe’s stated he wanted to make his stores a place where people would enjoy shopping (Palmeri, 2008). He gave his establishments a nautical theme and cheerful guides sporting Hawaiian shirts (Shermerhorn, Osborne, & Hunt, 2012, pg w-99). This philosophy has become such a big part of their business tactics that it
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In a report done by the Huffington post an employee of Trader Joe’s stated that she was happy working for them. In addition, she stated that she was paid well and offered great benefits (“Food Informants: A Week In The Life Of A Trader Joe’s Employee,” n.d.). Jane also stated “They also respect me and make me feel useful and needed not just like another part time employee that can be replaced”. She did state that they are a busy establishment and therefore can take its toll on someone as an employee (“Food Informants: A Week in The Life of A Trader Joe’s Employee,” n.d.). This further demonstrates that the employees at Trader Joe’s do in fact have a better work environment and are compensated better than in most businesses of the same type.
Overall Trader Joe’s investment in their employees and their limited yet rare items carried in their store has given them an advantage with business and customers. They have happy employees and happy customers. It has kept them being a highly productive business without having to create enormous stores with higher stocks and items. This has kept them as a smaller community store and yet given them the opportunity to compete with major chains and stay productive in todays growing competitive business market. In reading and researching about Trader Joe’s business practices, it has made me interested in visiting their store. Furthermore, I now have an interest in pursuing employment in their company. Trader Joe’s sounds like the ideal place to shop and also an ideal company to work and grow
In a report done by the Huffington post an employee of Trader Joe’s stated that she was happy working for them. In addition, she stated that she was paid well and offered great benefits (“Food Informants: A Week In The Life Of A Trader Joe’s Employee,” n.d.). Jane also stated “They also respect me and make me feel useful and needed not just like another part time employee that can be replaced”. She did state that they are a busy establishment and therefore can take its toll on someone as an employee (“Food Informants: A Week in The Life of A Trader Joe’s Employee,” n.d.). This further demonstrates that the employees at Trader Joe’s do in fact have a better work environment and are compensated better than in most businesses of the same type.
Overall Trader Joe’s investment in their employees and their limited yet rare items carried in their store has given them an advantage with business and customers. They have happy employees and happy customers. It has kept them being a highly productive business without having to create enormous stores with higher stocks and items. This has kept them as a smaller community store and yet given them the opportunity to compete with major chains and stay productive in todays growing competitive business market. In reading and researching about Trader Joe’s business practices, it has made me interested in visiting their store. Furthermore, I now have an interest in pursuing employment in their company. Trader Joe’s sounds like the ideal place to shop and also an ideal company to work and grow