Marketing Project

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AKHLAQ FURNITURE

25/06/2012

Submitted to:
Sir Shoaib Mohammad
Submitted by:
Elite Group



Dedication
This project is the effort of our whole group and we are dedicating this project to our Principles of Marketing’ instructor Sir Shoaib Muhammad

Acknowledgement

With the core of our heart we are thanks ALLAH for his blessing on us, and for giving this opportunity to learn, after that we gratefully thanks to Mr. Shehzad Iqbal who is sales officer in Akhlaq Furniture, for letting us do our analysis and to let us experience about the marketing plan that Akhlaq Furniture is using. We are also grateful of Sir Shoaib Muhammad for becoming the sources of this opportunity to experiencing the marketing plan through this project; this project has Broaden our view of marketing terms and plans, as it is helpful for us because one day we will have to start a business.

Table of contents
Title page--------------------------------------------------------------------------------------2 Submitted to, Submitted by-----------------------------------------------------------------3 Dedication-------------------------------------------------------------------------------------4 Acknowledgment-----------------------------------------------------------------------------5 Executive summary---------------------------------------------------------------------------8 History of Akhlaq furniture-----------------------------------------------------------------9 Current market situation---------------------------------------------------------------------9 •Competitors Review----------------------------------------------------------------9 SWOT Analysis -----------------------------------------------------------------------------10 •Strength------------------------------------------------------------------------------10 •Weakness----------------------------------------------------------------------------11 •Opportunities------------------------------------------------------------------------11 •Threats-------------------------------------------------------------------------------11 Objective--------------------------------------------------------------------------------------11 •Mission------------------------------------------------------------------------------12 •Vision--------------------------------------------------------------------------------12 Marketing strategy-------------------------------------------------------------------------12 •Market Segmentation---------------------------------------------------------------12 •Market Targeting--------------------------------------------------------------------14 •Market Differentiation--------------------------------------------------------------14 •Market Positioning------------------------------------------------------------------15 Marketing Mix (4’ps) ----------------------------------------------------------------------15 •Product-------------------------------------------------------------------------------15 •Price----------------------------------------------------------------------------------18 •Place----------------------------------------------------------------------------------20 •Promotion----------------------------------------------------------------------------20 Action Program and budget-----------------------------------------------------------------21 •Promotional Plan--------------------------------------------------------------------21 Conclusion------------------------------------------------------------------------------------23

Executive Summary

This project is based on the marketing plan being followed by AKHLAQ FURNITURE, it was about the current situation, marketing strategy and SOWT analysis of AKHLAQ FURNITURE, our purpose of this project was to see and learn about...
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