Marketing Plan on Smart Phone Business

INDEX * INTODUCTION 2 * AIM OF THE RESEARCH 3 * OVERVIEW OF SMART PHONE INDUSTRY 4 * HYPOTHESIS 5 * RESEARCH METHODOLOGY 6 * QUESTIONNAIRE 7-9 * FINDINGS 10-23 * FINAL INTERPRETATION 24 * BIBLIOGRAPHY 25

INTRODUCTION We define “smart phone” as a mobile phone that offers advance capabilities such as web access and e-mails; runs complete operating system software and can run various “Apps” created by third party and features a larger screen and faster processor with more advanced computing capability and connectivity than the standard mobile phones. From recent years the demand for smart phones has outpaced the rest of the ordinary mobile phone market. Here in this research market survey technique of market research is used to reveal the buying behaviour and purchasing power of the consumer within particular area. This market survey technique is used to test the market segment for the potential smart phone users. Market survey is carried out the distributing set of questionnaires to the people observing and analysing the reliable data required for the preparation of sales and market strategies, which are vital components of the business plan.

AIM OF THE RESEARCH Aim of the research is to collect, to analyse and interpret the business opportunities for opening a multi branded smart phone retail outlet in the area of Clayton . Here in this research survey we will going to access the

Bibliography: 1. BUSINESS RESEARCH METHODS (William G. Zikmund) 2. MARKET RESEARCH ( Naresh Malhotra)