Analysis of the Global Smartphone Market and the Strategies of Its Major Players

Analysis of the global smartphone market and the strategies of its major players

Hee-Chan Song
Hanyang University, University of Texas at Dallas1 Business Administration, Philosophy

Acknowledgment
The author would like to acknowledge the valuable assistance of University of Texas at Dallas in the preparation of this manuscript, in particular the assistance of Professor Lee from the Management Department. The author is grateful to Professor Lee for offering positive feedback and suggestions for improvement during the entire process of writing this paper.
1

The author is a student at Hanyang University in South Korea, but most of the research for this paper was performed while the author was in an exchange program at the University of Texas at Dallas.

Abstract

Introduction 1. Definition of the smartphone 2. Effect of smartphone popularization 3. Radical transformation of the IT industry and the altered competitive situation

1. Market growth of the smart phone 1.1 History 1.2 Market growth

2. Market analysis 2.1 Shift of core value in the IT industry: Hardware to Software 2.2 Current market analysis 2.2.1 Hardware manufacturers 2.2.2 The Big Three 2.2.3 Content developers 2.2.4 PC makers

3. Competitive analysis 3.1 Smartphone hardware manufacturing 3.2 Operating system market 3.3 Content development and distribution market 3.4 Consolidated analysis of players‟ strategies in the smartphone market

4. Conclusion

ABSTRACT
The smartphone has ushered in a new generation of mobile Internet devices. A small smartphone that is only four inches long enables the sharing of real-time information and knowledge, and it can transform lifestyles. People use smartphones to obtain, share and exchange information whenever they desire. The speed of information processing is accelerating, and real-time communication is becoming universal and is no longer constrained by time and space. Through its ripple effects, the smartphone makes it possible for people to realize a

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