Marketing Plan

Executive Summary
A one page summary of the entire report. Make sure to include any conclusions that you make.

Table of Contents
Introduction 1
1.1.Organization and product 1
1.2. History 1
Strategic Plan and Focus 1
1.3. Mission Statement 1
1.4.Goals and Objectives 1
1.5.Core Competencies / Competitive Advantage 1
Situational Analysis 2
1.6.SWOT Analysis 2
1.7. Industry Analysis 2
1.8. Competitor Analysis 2
1.9. Company brief 2
1.10.Customer analysis 2
1.11. Environment analysis 2
Market-product Focus 3
1.12.Marketing and product objectives 3
1.13.Target Market 3
1.14.Points of Difference 3
1.15.Positioning 3
Marketing Program Strategy and Tactics 4
1.16.Product Line 4
1.17.Packaging 4
1.18.Promotion 4
1.19.Place 4
1.20.Pricing 4
Financial Data and Projections 5
1.21.Expense Distribution 5
1.22.Operating Expenses 5
1.23.Gross Profit per Unit Sold 5
1.24.Expected Market Share 5
1.25.Expected Net Revenue 5
Implementation Plan 6
1.1.Gantt chart 6
1.2.Promotion Schedule 6
Evaluation and Control 7
1.3.Quality Control 7
1.4.Risk Analysis 7
1.5.Evaluation Analysis 7
Introduction
1.1. Organization and product
Your text.
1.2. History
Your text.
Strategic Plan and Focus
Your text.
1.3. Mission Statement
Your text.
1.4. Goals and Objectives

Non- Financial
Your text.

Financial
Your text.
1.5. Core Competencies / Competitive Advantage
Your text.

Situational Analysis
1.6. SWOT Analysis
Your text.
1.7. Industry Analysis
Your text.
1.8. Competitor Analysis
Your text.
1.9. Company brief
Your text.
1.10. Customer analysis
Your text.
1.11. Environment analysis
Your text.
Market-product Focus
1.12. Marketing and product objectives
Your text.
1.13. Target Market
Your text.
1.14. Points of Difference
Your text.
1.15. Positioning
Your text.
Marketing Program Strategy and Tactics
1.16. Product Line
Your text.
1.17. Packaging
Your text.
1.18. Promotion
Your text.
1.19.

References: Your text. Appendices Your text.