Senior Care Marketing Plan
| Bessie V. Rose Senior Care | | Marketing Plan |
| Bessie V. Rose Senior Care | | Marketing Plan |
Proposed by broderick pierce
August 21, 2011
Submitted to Professor Day
Proposed by broderick pierce
August 21, 2011
Submitted to Professor Day
Table of Contents Page 1. Executive Summary 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 4 Customer Analysis 5 Competitive Analysis 5 Company Analysis 5 * Trends in Home Care Industry……………………………………………………………….6 4. Market-Product Focus 7 Marketing and Product Objectives 7 Target Markets 8 Points of Difference 8 Positioning 8 5. Marketing Program 9 Break-Even Analysis 10 Promotional Strategy 10-11 7. Organization 12 8. Implementation Plan 12 9. Evaluation and Control 13 Possible Deviations 13 Possible Solutions 13 10. Bibliography
Bessie V. Rose Senior Care: Marketing Plan
Broderick Pierce
Executive Summary
Senior care is a specialized service that provides a combination of medical assistance, compassionate care and companionship. Whether it’s adult day care, long term care, or assistance on demand, Bessie V. Rose Senior Care is there to make life that much easier for the entire family.
Today's baby boomers and the older Gen X group face a dual challenge: They're caring for their own children, and sometimes grandchildren, as well as caring for parents. By 2020, nearly 14 million people in the United States will be over the age of 85, and 84 percent of them will want to continue living at home. To do that, more than half will need assistance with daily living activities. Seniors and family members of older relatives are looking at alternatives to assisted living and nursing homes, and Bessie V Rose is a great option for those home care or home health care needs. We are dedicated
| Bessie V. Rose Senior Care | | Marketing Plan |
Proposed by broderick pierce
August 21, 2011
Submitted to Professor Day
Proposed by broderick pierce
August 21, 2011
Submitted to Professor Day
Table of Contents Page 1. Executive Summary 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 4 Customer Analysis 5 Competitive Analysis 5 Company Analysis 5 * Trends in Home Care Industry……………………………………………………………….6 4. Market-Product Focus 7 Marketing and Product Objectives 7 Target Markets 8 Points of Difference 8 Positioning 8 5. Marketing Program 9 Break-Even Analysis 10 Promotional Strategy 10-11 7. Organization 12 8. Implementation Plan 12 9. Evaluation and Control 13 Possible Deviations 13 Possible Solutions 13 10. Bibliography
Bessie V. Rose Senior Care: Marketing Plan
Broderick Pierce
Executive Summary
Senior care is a specialized service that provides a combination of medical assistance, compassionate care and companionship. Whether it’s adult day care, long term care, or assistance on demand, Bessie V. Rose Senior Care is there to make life that much easier for the entire family.
Today's baby boomers and the older Gen X group face a dual challenge: They're caring for their own children, and sometimes grandchildren, as well as caring for parents. By 2020, nearly 14 million people in the United States will be over the age of 85, and 84 percent of them will want to continue living at home. To do that, more than half will need assistance with daily living activities. Seniors and family members of older relatives are looking at alternatives to assisted living and nursing homes, and Bessie V Rose is a great option for those home care or home health care needs. We are dedicated
Bibliography: 10 Hot Trends in Senior Care Services. (2009, 03 27). Retrieved 08 18, 2011, from Elder Care ABC Blog: http://eldercareabcblog.com/10-hot-trends-in-senior-care-services/ Starting a Non Medical Senior Care Business. (2010). Retrieved 08 19, 2011, from The Senior 's Choice: http://theseniorschoice.com/index.html Aging Parents and Elder Care. (n.d.). Retrieved 08 19, 2011, from Aging Parents and Elder Care: http://www.aging-parents-and-elder-care.com/