Marketing Agency Business Plan

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Executive Summary:

OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena, especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA, the non-profit organization that is the core of the Automotive Aftermarket, market and grow their trade show into the industry’s largest trade only show. SEMA afforded Steve Crain the networking goldmine that continues to follow and serve him today. OMI’s plan seeks to generate company sales and profits from the development and delivery of advertising and marketing materials in printed collateral, broadcast media, and public relations.

The highlights of this plan are the projected sales-revenues for the next three years of $354,711 $390,182, and $429,200, respectively. These targets are attainable through a proactive approach to the solicitation of clients, developing the respective appropriate methods for market penetration, and ultimately increasing client sales and revenue. This methodology has already secured annual and multi-annual contracts which OMI will build upon.

This business plan has been created on the basis of market research, which spanned 1999 through 2004. Data concludes the size and growth of the market and demographic segments, customer needs, perception, and buying behavior trends have been on the upswing, and are expected to continue. OnSite Marketing, Inc., feels it is able to capitalize on its automotive marketing expertise, and will benefit from its operations beginning in November 2004.

Description of Business:

Legal Name and Form of Organization
OnSite Marketing, Inc. (OMI) is a California corporation, classified as an “S” corporation. The owners of this corporation are Diana Crain with a 50% share and Steve Crain with a 50% share.

Mission Statement and Objectives
Mission Statement: To contribute to the success through the relentless pursuit of creative advertising, marketing, and public relations

Objectives: OMI aims to help clients become market leaders while helping others build their businesses from the ground up. OMI takes an integrated approach to building brands and driving sales for our clients.

Licenses and Permits
OMI is licensed by the State of California and the City of Corona – see appendix a

Description of Services
Marketing – it’s the first word in our name, and it really does matter. OnSite Marketing, Inc. (OMI) is a market-driven, full-service advertising agency. OMI offers particular expertise within the automotive aftermarket as it relates to both Business to Consumer (B2C) and Business to Business (B2B) marketing. The portfolio of services offered include market research, advertising strategies, campaign development, creation of advertising materials in both print and broadcast media, public relations, and specialized client assistance.

OMI is led by the former Director of Marketing for SEMA (Specialty Equipment Market Association), Steve Crain, and supported by an organization of industry professionals and creative staff with extensive Automotive Aftermarket marketing expertise. This team understands the unique business needs, multi-tier distribution, and market forces of our automotive related clients. Within this highly competitive arena, OMI strategies are based on the underlying philosophy of utilizing agency creativity in partnership with client objectives to achieve the maximum desired results.

Our services include:
Trade and consumer ads for print, online and radio

Print and electronic

Collateral Materials...
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