Marketing and Business Plan

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HANDBOOK for TECHNOPRENUERSHIP TEAM PROJECT

May 2012

Prepared by Computer Information Sciences Department
Acknowledgement: This handbook was adapted from the MDeC Business Plan Handbook

TABLE OF CONTENTS
1. 2. Introduction .......................................................................................................................................... 3 Objectives and Scope ........................................................................................................................... 3 2.1 2.2 3. 4. Objectives ..................................................................................................................................... 3 Scope............................................................................................................................................. 3

Deliverables and Timeline.................................................................................................................... 3 Guidelines ............................................................................................................................................. 4 4.1 4.2 4.3 4.4 4.5 Team Composition ....................................................................................................................... 4 Submission Guidelines ................................................................................................................. 4 Presentation Guidelines ............................................................................................................... 4 Supervision ................................................................................................................................... 4 Language ....................................................................................................................................... 5

5. 6. 7. 8.

Grading Schemes .................................................................................................................................. 5 Plagiarism ............................................................................................................................................. 5 Copyrights ............................................................................................................................................. 6 Contact Details ..................................................................................................................................... 6

1. Introduction The emphasis on this course is on the aspect of nurturing technopreneurship among students so they can understand the concept of creativity and innovation to produce IT solution to real-life scenario. The course discusses concepts of technopreneurship: drivers of IT industry (e.g. government policies, domestic market, infrastructure, and market linkages), business concepts, and project management methodology, which are necessary in setting up and managing IT business. The implication of this course covers the technopreneurship from conception to implementation of a new IT venture. The technopreneurship team project emulates a consulting relationship. The completion of this course is the students’ ‘proof of competency’. 2. Objectives and Scope 2.1 Objectives Upon successful completion of this course, students would be able to: 1. Identify technopreneurship opportunity through discovering potential commercially viable IT solutions for development into ICT industry. 2. Prepare a clear and complete business plan and working prototype to provide IT solutions, applying key project management theories, business acumen, and understanding of emerging trends in technology. 3. Work in team from diverse background and carry out all assigned responsibilities in an efficient and organized manner. 4. Demonstrate effective communication and influencing skills in idea pitching and project presentation. 2.2 Scope To help realize MSC Malaysia’s objective in growing a vibrant ICT...
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